How to Write a Book Press Release

A lot of indie authors dont seem at all familiar with the best way to write a book news release, but this is actually a beneficial strategy to introduce readers to your books, and it is often a wonderful strategy to enhance your web site or blog’s page rating as well.  However, it is very important fully grasp what would make a great press release cause writing a lousy press release does practically nothing for you, and it could potentially hurt you simply because it’s a poor reflection on you as an author.

What Is A Press Release?

A press release is just like a news story.  It’s composed in third person, and by making use of one you are attempting to appeal to editors and news men and women of the news-worthiness of your book, otherwise you as an author.

How Do I Stay away from The Slush Pile?

Reporters and news wires generate tons of press releases per day.  So as for your press release to avoid this fate, you should really feel like a reporter.  In doing so, it’s essential to understand reporters:

·do not care about assisting you

·getting hassled by PR individuals all of the time (so I’m just 1 additional individual that has a story)

·do not care about your site, your book, your author journey

You give them a story to care about.  Then they do care about you and your book.  To perform this, you need an angle.

What’s My Angle?

In order for your book press release to have punch, you ought to have an angle.  What I mean is that you need something that will make your book, and you as the author, stand out from your competition.  Let’s Say I publish a mystery series that the audience can’t put down is not an angle.  Why?  Absolutely everyone says that.  You’ll need something that the news people will take note of.

What’s My Goal?

A message for a product or service, say organic skin care, is less difficult than for a book, because you can quickly focus on a specific audience (individuals who want far better skin but don’t want to utilize chemicals on their skin).  But you can nonetheless assemble a book press release that has a way of hooking individuals in.  You do this by creating a message that a percentage of one’s audience will connect with.  What I suggest by that is your press release has some thing in it that’s newsworthy.  Maybe you won an award – this is fantastic for a press release.  But a lot of of us haven’t won awards.  So what do you need to do?  Modify your thinking – you’re an expert in some thing, right?

How about another example.  Say you know tons about birdwatching, and one of the characters in your thriller series loves birdwatching.  This might be your angle therefore you develop your message from this:

I’m an expert in birdwatching and I’ve seen an situation with birds where I reside – oh, and I just happen to possess a book available too.

Not the greatest case in point but it’s a means to have you thinking about the best way to be able to write a book press release.  Writing a press release can be tough for fiction, but primarily you want your press release to create a connection in your reader’s head.  For fiction, this can be something newsworthy about yourself, like how you got started writing, why you chose the genre you did, where your story idea came from, and quotes about your book or writing.  If you can get quotes about your book from other respected authors, this really is fantastic to integrate in your press release.

Aside from Attracting News Media, Why Put Out A Press Release?

One of many items I’m heavily dedicated on is bettering the page rank of my internet site and my author internet site.  A few months ago I hired an individual to help me boost my page rank for certain keywords.  Part of increasing page rank is to generate links back to your website.  There are lots of strategies to do this, but one of them is…you guessed it, a very well penned press release.  Why?  Mainly because when the press release is picked up by Google News and other locations, and your press release has your links on it, you’re going to be getting useful back links to your internet site.

How to Write a Book Press Release