Five Methods for Getting Your Press Release Shared on Social Media

The press release is among the most trusted tools in a PR pro’s kit. It we can tell a story – from a product start, award win, sector analysis and beyond – in a factual and concise manner. Although press releases can be found in different shapes and sizes, we are able to all acknowledge one point: if you aren’t producing your press release social media friendly, you are doing yourself (or your customer) a disservice.

Social media marketing can broaden the reach of one’s release substantially, so it’s important to make it as accessible and “shareable” as possible. Below are five simple, yet effective, tips to make sure your release is usually shared over social media marketing channels:

1. Include Multimedia

Relating to a report from PR Newswire, companies that include multimedia in their releases can enhance shares of pr announcements from .99 periods each hour to 3.5. The analysis found that a photo increased sights by 14%, a video increased views by 20% and a variety of photograph and movie increased views by 48%! Solid, compelling text is the basis of a press release, but these quantities don’t lie – multimedia is really a useful pillar.

2. Create the Launch Accessible and Easy to Skim

Simply like when you’re creating a good blog site, you need to keep skimmability at heart when it comes to releases. A dense, seven-paragraph press release won’t stand out in the eye of an informal reader. Focus on an obvious, engaging name and leverage sub-headers that may tell the reader exactly what they’ll end up being reading through in each section.

3. Make use of SEO Keywords and Phrases

Using the best SEO keywords, and linking back again to articles that supports those keywords or phrases, will help your overall objectives and help boost your search rankings. The more you can sprinkle your keywords throughout your press release, the better.

4. Consist of Social media marketing Contact Information

This might seem apparent, but don’t forget to include social media buttons and links in the news release. Consider every chance it is possible to to remind a reader where they can find you on every social media marketing channel you occupy. Make it as easy as possible for a reader for connecting with you and repost or re-tweet your information.

5. Invite Visitors to Share the Information

Among the easiest ways to get people to share your news release is, quite simply, to inquire! Encourage and invite visitors to share the information via Facebook, Twitter, LinkedIn and any social media marketing channel your company leverages.

Making Every Release Social

In today’s digital society, where people are quick to share anything they like or find fascinating, it’s essential for PR executives to make a press release as shareable as you possibly can. The base will be a fascinating announcement with compelling vocabulary, however the elements over will help make sure the launch goes even more. Look for the proper multimedia components to aid your text message and make sure to produce a design and tone that is easily accessible and prepared to be shared.

Five Methods for Getting Your Press Release Shared on Social Media