August 2014 ~ Submit to Google news

Thursday, August 28, 2014

What Is The Difference Between Content Articles And Press Releases?

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You might be wondering what the difference is between a written article and a press release. You may even be asking yourself what each of these will be. Well, the question of articles vs press releases is not an incredibly difficult one to answer.

A noteworthy piece of information about your particular business or a product you might be selling that you then submit to a media source is a press release. This means you would not let them know about it unless it was of interest to you the world or your clients. Say in case you have a recall or perhaps a defect in something, then you may wish to accomplish release one onto it and let clients know before they learn in a negative method, like have something capture fire.

Although, more often than not these are useful for more beneficial purposes. In this manner it really is used as an instrument for helping you have more clients, or at the very least generating more fascination with your products. It really is only useful for negative factors to assist you to keep handle of the info given out.

A press release could also be used for beneficial purposes. Say for example, you’re having some essential even at your organization or introducing a fresh important product, you might want to let individuals know through this implies. They are more likely to at minimum take a look if they view it in the news headlines or in an everyday newspaper.

Using the news release for marketing initiatives could be a good concept but it is not a long lasting solution to your advertising needs. It will interest people to a certain extent but it will also be just a part of all the stuff they hear in a day. However , in case you have written a good article either on the internet or say in a magazine, in the long run it will have a better lasting effect.

An article is not used in the same way as the other type of advertising. The article is more of a written work that discusses an area you have expertise in and is interesting and useful to the reader. This, like any other thing about a business, should link people to your website and help create traffic there.

Having these articles link to your web site is the best way to help get and continue to get more people to buy thins from you or use your services. It is important to know the difference between these two types of written materials, so you know when and how to use both of them to help you in your business.

Now that you understand the difference between content articles and press releases you can now begin to use them to help you and your business, and maybe make some more money while you are at it. Hiring someone to help you write a competent article may be the next step you wish to undertake your path to an improved business. This may also be achieved online with not an excessive amount of effort on your own part.

What Is The Difference Between Content Articles And Press Releases?

7 Tips for Composing a Killer News Release

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Below are a few tips:

1 . Understand that nobody cares.

“I always suppose the theory I’m pitching may be the minimum attractive for an obscure firm on a subject that nobody really wants to hear, ” Long says.

It’s a good mental exercise. It forces you to strive to find an interesting angle. Long used to ghost-write, he says, and most clients were way more interested in themselves than everybody else could ever be. The same is true for your news release.

Face it: Journalists aren’t nearly as impressed in your new hair gel/toboggan wax as your bosses are. They seldom are relocated to tears by the golden phrases that trip from your tongue. Just tell them what your product, event, or service has to offer the reader.

2 . Keep your goal in mind.

The purpose of a press release isn’t to make your poobahs delighted by touting minor product developments that no reporter would ever cover. Long says you should treat a press release as a purposeful document with a single goal: to elicit a call back from a reporter.

“I want someone to read this… and then I would like them to pick up the phone or send me an email and say, ‘Tell me more, ‘” he says.

3. Consider ‘do’ vs . ‘applaud’ press releases.

There are two styles of press release, which Long labels “Do vs . Applaud. ” Either your organization did something and is bragging about it, or you are applauding something-possibly someone else’s achievement-so you can “bask in reflected glory. ” Think of a nonprofit’s endorsement of a bill offered in Congress.

So as you do your pre-writing thinking, also consider which kind of news release this is.

4. Fit it all on one page.

Every press release should fit on an 8½-by-11 sheet of paper, Long says. Better yet, don’t fill the sheet. This is not a place for an essay on your event or product. Write short paragraphs-four lines maximum. Use lots of white space.

The point of a press release isn’t to provide them everything. “It’s bait, ” Lengthy says. Lure them.

5. List true contacts up top.

Long supplies a helpful template for a news release. Some of it may look like good sense, but evidently a reminder is necessary, given the amount of organizations that released badly structured pr announcements.

Starts with a get in touch with name, contact number, and email deal with. This is not the area for the title of one’s narcissistic CEO, unless he programs to field reporters’ phone calls personally.

“The reporter just really wants to understand who to speak to, ” Long says.

6. End up being direct in your headline.

Here’s Long’s template: “Headline: Client Does Something. ”

Your client usually wants its title in advance. This solves that issue. Also, this form of headline deals immediately with the ” Do you know what ” aspect, Long says.

Obscure your own message with wordplay or perhaps a witty amaze, and you’re only delaying the moment when journalists find out what this is all about. Tell them immediately.

7. Remember the very long game.

The pitch is a long game.

7 Tips for Composing a Killer News Release

Press Releases with Pictures

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Everyone knows a picture is worth 1,000 words. But many people don’t include pictures with press releases. That’s a shame because every statement we’ve read recently shows that reporters – and readers – view press releases with pictures more often than press releases without pictures.

Here are several reasons to add pictures with your pr announcements.

1. Editors require a visual element on the web pages. They need to use art to create their webpages or print pages appearance more desirable. A mass of monochrome kind is boring. They want a picture to add spice to the web page! If your news release has an image, it could get printed because it has an image and the competitor’s news release didn’t have an image.

2. Pictures make a tale come alive. A good typical mug photo or a company logo design will stand out from the sea of pr announcements that are all monochrome type. Remember the word, “In the property of the blind, the one-eyed guy is king.”

3. Google indexes pictures, so you may have more visibility and visitors when someone looks for your keyword. You can stand out as you have an image no one else does.

You ought to have pictures available your site therefore the media can download and print them.

Now you can soon add up to 3 pictures to pr announcements which are distributed to the mass media via GoogleNewsSubmit. Which means you can consist of your organization logo, your book cover up or include your smiling face to seize interest from reporters and leads.

Press Releases with Pictures