Ilkley, West Yorkshire, UK – This week business expert and author Geoff Carter released a new book “3 Big Mistakes that stop business owners, including coaches, consultants, and other service professionals from attracting clients, increasing sales and achieving outstanding results.” The book is available for free download at http://bit.ly/BusinessBreakThroughs.
The new book focuses on three common mistakes that lead many businesses to failure. Carter points out many owners build the business so it is generating good income, then loose their focus and fail to maintain the marketing and research that brought them success.
“Soon you have a business that is no longer growing and the opportunity is lost. I teach owners how to maintain their focus. The book starts off by showing easy ways to keep focused and lead the business to much higher profits,” Carter said.
Additionally “3 Big Mistakes” discusses common failures in marketing and time management. Most businesses under perform because their marketing is not targeted properly and owners are spending too much time working at low value tasks.
“Owners often spend a lot of money and effort on marketing that isn't reaching their best potential customers,” Carter said.
Typically small business owners are forced to do much or all the work in a business. The highly varied tasks of working with customers, ordering products and supplies, accounting, marketing, and employee management can mean long hours. Often the owner gets tired and starts to lose focus. Essential marketing and business development tasks get lost in the constant race to complete paperwork and follow up on customer problems.
The book shows readers how to prioritize tasks, then easy ways to get far more work done in less time without expending a lot more effort. In the end, owners are able to create effective marketing that brings in a steady flow of new and return clients while maintaining focus and keeping their workload balanced and manageable. “This will put the fun back into running your business,” Carter said.
Carter is a veteran author, speaker, and international business consultant who says the number one challenge small business owners face is attracting new clients. “Everybody wants to get more customers. But I teach owners how to attract more clients. There is quite a big difference between getting clients and attracting them,” Carter said.
Contact: Geoff Carter
Geoff@BusinessBreakThroughSecrets.com
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