Milo's Secret Transforms Every Day Joe's Into Bodybuilding Champions Using Method Developed By Bodybuilding Legend Dan Przyojski, Himself a Former 97 Pound Weakling

Toledo, OH – This week bodybuilding legend and author Dan Przyojski introduced every day people who have achieved impressive results using his “Milo's Secret” bodybuilding method. The method is detailed in Przyojski's new ebook available at http://www.MiloBodyBuilding.com .

Milo's Secret introduces a nutrition and workout regimen developed by Przyojski during his years going from a “97 pound weakling” girls made fun of to an award winning bodybuilder who earned the Mr. Toledo and Mr. Michigan titles before catching the eye of media and receiving numerous profiles in major national publications.

“Those early years were so frustrating for me. I was doing everything the experts said, yet I wasn't building muscle. Only when I discovered Milo's Secret did I quickly become a bodybuilding champion,” Przyojski said.

Milo's Secret is detailed in Przyojski's new bodybuilding course available for download at MiloBodyBuilding.com. The site includes many before and after photos of every day people who have used the method to achieve impressive results.

“I'm always getting emails from people who say look what happened after using Milo's Secret. The before and after photos are often astounding. I put a few on my site and immediately started getting questions from bodybuilders and the media. So I'm introducing those people who have gotten results so everyone can learn from their stories,” Przyojski said.

Steven P. from Jacksonville, FL was an overweight 45 year-old who felt his “beer gut” defined him. “I started using Milo's Secret, got the right nutrition and workout regimen, and I quickly started losing weight and building muscle. Today I don't mind saying my physique looks like something out of a magazine,” Steven2 P. said.

Dan P. from Fort Worth, TX could have been described as a typical skinny kid until he began the Milo's Secret workout. Today at 21 he has ripped muscles that could get him a role in a movie or major TV series. “Girls love it! Milo's Secret changed my life,” Dan P. said.

“One thing the before and after photos show is Milo's Secret works for most any age or body type. Build muscle that you can enter in competition or just look and feel your best,” Przyojski said.

Milo's Secret is named after ancient Greek wrestler Milo of Croton. Milo won six Olympic wrestling championships and became legend as one of the world's strongest men. “There were no workout machines or high protein mixes in those days. Milo knew something the modern world has forgotten. I'm bringing back that amazing secret for everyone to use. And it's giving phenomenal results to people who never thought they could look this good,” 

Przyojski said.

Contact: Dan Przyojski

Read More

Home Business Labs Revives Work From Home Industry

Azusa, California / A new work from home based business that harnesses the power of e-commerce, Home Business Labs launches at a time when home business owners are failing from the over saturation of outdated products and opportunities.

With the introduction of the DubLi Shopping Mall and DubLi Network in North America, Home Business Labs has chosen to promote DubLi’s cash back rewards program to the general public. With DubLi, consumers can shop at all their favorite brand name stores and get cash back on every purchase, including from the world's top travel sites.

Providing educational training products and services to online marketers and start-up home based small businesses, Home Business Labs hosts one of the largest work from home communities and publishing platforms online. In addition, Home Business Labs offers free and paid training, video hosting, marketing resources, and marketing software products, including its signature Customer Relations Management system.

As consumers pivot toward the conveniences of e-commerce, thousands of disenfranchised “nine to five” workers flock daily to the internet to start a home business, attempting to capture a sliver of the profits. Likewise, thousands of frustrated internet marketers abandon their home based businesses over lack of sales, stale products, failed marketing techniques, and flawed business models.

While only 2% of all Internet marketers generated a profit in 2014, Home Business Labs has broken the endless cycle of hope and failure in the home business industry. Customer centric based, Home Business Labs promotes DubLi’s invaluable service to each e-commerce participant making every person with an internet connection a potential customer, ensuring Home Business Labs as the premier work from home business in 2015 and beyond.

For more information, please visit: http://JoinHomeBusinessLabs.com.

About David Thornton:

Under the umbrella of Thornton Enterprises, LLC, Dr. David Thornton founded Successful Internet Strategies to provide legitimate work from home opportunities, and to equip and train individuals from around the world that seek out David’s mentoring expertise. Those whom choose to work with David enjoy the end result of his commitment to teach each how to succeed online with the immediate goal of financial freedom. Dr. David Thornton is an Independent Business Associate of the DubLi Network and Home Business Labs.

Media Contact:

Dr. David Thornton
1-844-636-8676
david@thorntonenterprisesllc.com
http://JoinHomeBusinessLabs.com

Read More

Noted Internet Security Expert Speaks to MSPs at Cyberoam Partner Conference

Internet security expert Raj Goel  explains what compliance means and how to achieve it at Cyberoam Partner conference.

New York City, NY / Coming to a recent Cyberoam conference on Internet security, cyber security expert Raj Goel was able to approach compliance issues from two directions.

“I am both a service provider (MSP) and customer of Cyberoam. I know the business from both sides and this allows me to see security issues from both directions as well,” he said. 

A world-recognized expert on Internet security and how to secure online systems, Mr. Goel was invited to the Cyberoam conference because of his dual role in such systems.

“As a managed service provider, we provide and advise on security and technology issues. I am in the same shoes you wear. At the same time, I am a compliance expert and I know what it takes to secure a system and how to secure that system,” he said.

The biggest issue, according to the media these days, is financial security. How can companies keep their records secure and away from hackers. Mr. Goel said this is indeed important, but an equal threat is out there and is not receiving nearly the same amount of attention. This threat also exposes companies to a lot more damage than just theft of credit card information.

“A key shift in our industry is the switch from generic me-too MSPs to Compliance focused MSPs.  At Brainlink, we have built a phenomenal SOC (Security Operations Center) and a world-class documentation and process system (SOPToolkit) – both of these are available to our vendors and MSP partners.”

“The fact is, more can be done and more needs to be done. I see this every day. I work with it every day,” he said. “When I go to conferences like the Cyberoam event, I give IT personnel the tools and information they need to beef up the security systems and defeat outside attacks. I’ve had some IT professionals come up to me after I speak at such events and ask if I can come talk with their entire IT department.”

“I am privileged to have spoken at both the Datto Partner Conference as well as the Cyberoam Partner conference, and I look forward to educating at other vendor conferences as well.  MSPs cannot deliver effective security without our vendor partners, and I am heartened to see the investment Datto, Continuum and Cyberoam make in the MSP community”.

Mr. Goel is available to speak worldwide Internet security conferences. He also moderates panel discussions and is available for media interviews on Internet security issues and security compliance.

For more information, visit www.rajgoel.com.

Media Contact:

Raj Goel
Security & Compliance Consulting Practice 
www.rajgoel.com
raj@rajgoel.com
917-685-7731

Read More

Private Webcams Not So Private After All

Security expert warns private webcam hacking another remind to take cyber security seriously

New York City, NY / News that a company had hacked into thousands of supposedly private webcams around the world came as no great surprise to Raj Goel, an Internet and cyber security expert.

A Russian hacker group is posting links to webcams live online where anyone can see what the cam feed is showing. No more hacking is necessary. It’s click and watch, Mr. Goel said.

“What they did was simple. They looked for web cams that either had no security or minimal security. Then, they posted a link to the feed on Insecam. Anyone in the world with web access can see what’s going on,” he said.

Goel was interviewed by New York television station PIX 11, http://pix11.com/2014/11/11/hackers-set-up-live-streaming-website-for-over-100-nyc-private-webcams/. He showed the audience what some of the cams show, including the bedroom of small children who were sleeping.

Beating the hackers takes a little time and ingenuity, he said. The first step is to make sure the feed is as secure as possible over the monitoring lines. That’s as easy as changing default connections in the camera system and setting up protocols to allow access only from certain locations.

“I understand that some people do need to have real-time remote monitoring of their camera system. Talk to the people who install and maintain the system and ask them to set up security protocols to access the system,” he said. “This includes strong passwords and even double verification. Having to go through a multi-step verification to see what the cameras see may be annoying, but i’s better than letting the world see what should be private.”

If remote monitoring is not needed, Mr. Goel suggests setting up a closed-circuit camera system. With no way to access it from it the outside, it cannot be hacked.

The hacked cameras are focused on businesses and in homes, including private places like bedrooms. Whatever the cameras see goes out live to the rest of the world.

“Too many people believe if they install a webcam system, that’s all they need to do. They use the cameras for security, never realizing they are actually increasing their risk tremendously,” Mr. Goel said.

By watching the webcam feed, property criminals can learn when people are present and when they are gone. They can plan a burglary around those times. Mr. Goel said the webcams are also useless because they have been compromised.

“Once a hacker gets access to the system, they can turn off the camera, possibly erase the footage and if the camera’s aim can be remotely controlled, it can be turned to the ceiling to avoid getting images of the thieves,” he said.

Beyond that, the hackers can also watch what goes on. The idea that bedroom activities may be viewed is disturbing to some, but it gets worse.

“They can watch you at the computer. They can see your keystrokes and know exactly what your passwords are or make very educated guesses about your passwords. If they see you access a site and can’t make out exactly what you type, they can count the keystrokes. Knowing how many characters your password has and the approximate location on the keyboard is a massive help to cyber criminals, he said.

For more information about cyber security and the threat of unprotected webcams, visit Mr. Goel online at http://www.brainlink.com 

Media Contact:

Raj Goel
Security & Compliance Consulting Practice 
www.rajgoel.com
raj@rajgoel.com
917-685-7731

Read More

THE VERY BEST Day to Send a NEWS RELEASE

What is the very best time to send a news release? That is probably the most popular questions people ask PR benefits – especially from the people that think PR is just writing and sending releases.

You can ask 100 PR professionals this question and get 100 different answers. At least one-third, and typically this is the most-experienced third, will tell you Monday or Tuesday is the best day time to send a press release . Lots of this stems out of an age where news was primarily printed in writing or broadcast on TV at a specific time each day. I don’t think there is a ‘best’ day time, but that’s just my opinion.

I decided to ask some specialists about this subject via Twitter and acquired quite a few helpful responses from the news headlines wires. PRNewswire suggests mailing news in the center of the week also to stay away from Fridays and Mondays. Business Wire however suggests early in the entire day, early in the entire week for most pr announcements. readMedia, a social media marketing release start-up, sees small distinction in weekdays, but advises against delivering releases on weekends for apparent reasons.

That settles it for me personally. There is absolutely no best time and energy to send a news release. The ‘best’ period varies based on your targets and kind of news. In some full cases, it may not seem sensible to send a news release at all. If your news is strong – timely, related, localized or sensational – you probably don’t need a press release . Just pick and choose up the phone and call the reporter (or shoot them an email ). If your press release is weak ( become honest), why send it out at all?

Assuming you do have some news of value, and decide to go the launch route, you’ll need to figure out the best day regarding yourself. Here are some suggestions that may help you figure out the best time to send your press release:

Figure out where you’d like your news to appear – if you’re targeting every day newspapers in major markets, distribution timing is more essential than if you’re targeting regular monthly magazines.

Understand frequency and creation limitations – so how exactly does the media wall plug produce content frequently? Just how much lead time do they have to create a whole story? Can they distribute a Television crew before lunch time, or should you schedule things weeks beforehand?

Make sure you genuinely have ‘ information ’ in your news release – it may seem you’ve got a ‘ scorching ’ story to talk about, but are you currently a journalist? Browse the release aloud – does it read such as a news tale? Could you imagine reading through the release this way inside the magazine or document you’re targeting? If it doesn’t examine like a news tale, get back to the drawing panel and ensure it is more interesting.

Traffic can be an okay result for a news release as well – you don’t need to often get a couple of push for a news release. If your objective is to get the term on the market on the Internet for the new service or workplace move, send the news release from an SEO-friendly news cable and be finished with it (don’t pitch the launch – simply send it and neglect it). Then again, you need to put the launch on your own website and talk about it across your social media marketing channels once before really ‘forgetting’ it.

Know the news headlines peaks and troughs of one’s industry – find out when everybody else is delivering their information to journalists and send yours at a different day and time. A lot of agencies send their news for 7:00AM distribution on a Monday – how about 10:37AM? Better yet, 10:37AM on a Thursday? If your news doesn’t have to be out there at a specific time, distribute it at off-peak times to improve your chance of getting noticed.

If your news has to be out at a specific time… – if your news has to be out there at a specific time, often due to financial regulations or other compliance requirements, you should know the ‘best’ time to send out your press release.

Email distribution guidelines – most email marketing service providers publish reports on the best times to send email. If you rely on email distribution for your press releases, use these guidelines to improve your open rates.

Ask your wire service – if you use a wire service to distribute your news (like PRWeb, PRNewswire, BusinessWire or Marketwire), ask your account manager what the best day is to distribute your press release. Question them to inform you what peak distribution instances are for your market or geographic segment.

Holidays along with other conflicts – any kind of big holidays approaching? Will there be other seasonal information in your market that may affect your news release pickup? Don’t deliver press releases the 7 days before or after Xmas, if you don’t have timely holiday information.

Use keywords – do key word research. Your press release will appear online in a large number of places. Select keywords folks are looking for. I picked the headline because of this post in line with the amount of searches for “best day time to send news release ” versus “ very best time and energy to send news release. ” This stuff matters if you want to improve your pickup and get more ROI from your PR efforts.

There is no right or wrong answer when it comes to sending your press release, but these are a few guidelines that have served me well over the years. I hope this post helps you figure out the best day to send your press release .

THE VERY BEST Day to Send a NEWS RELEASE

Read More

Press Releases as Marketing Tools

Pr announcements were originally designed seeing that a communication device between company PR employees or pr firms and the mass media. However now that online information sites such as for example Yahoo News and Search engines News contain this abundance of news release content material and RSS makes it simple to syndicate news, pr announcements may be used as a primary to consumer communication device effectively.

Not only are pr announcements a highly effective tool for distributing articles to the customers and media, they may be syndicated developing an excellent possibility to attract incoming links simply. Some of the pr announcements our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 – all from a single press release.

Using progressive wire services like Business Wire, PR Newswire, PRWeb and Market Wire simplifies the process of getting news content in to these popular news search engines.

To get an idea of how popular online news search is, comScore has reported that half of all internet users visit an online news site in a given month. Also, of all the online news sites including MSNBC, the New York Occasions, CNN, etc ., Yahoo! News is the number one online news destination.

Realizing the chance news search offers, a lot of company marketers continue steadily to flounder at making certain their pr announcements receive maximum direct exposure. To that final end, here are 10 strategies for maximizing the presence of news release content:

Start with something worthy of announcing. Boring information gets little results regardless of how properly it’s optimized. It’s vital that you focus on a particular topic. An excessive amount of information and concentrating on way too many keywords will dilute the information for both news se’s and readers.

Think also to the left upward. Optimize a news release using website optimization principles and take into account that important keywords have to be near the the surface of the document with important keywords first.

Distribute the release with a wire support like Business Wire and PRWeb or PRNewswire. If you distribute the same release through more than one wire service on the same day, it is very likely that the news search engines will filter out the duplicates. If your story has more than one angle, take advantage of that and mix it up.

Give the reader a reason to click through. A direct to consumer release needs to offer more than an announcement of news. It needs to provide the reader with an action opportunity. Examples include: white paper downloads, free trials, special offers, podcasts, webinars, reports, email newsletters and consultations.

Create a landing page to switch referred news release visitors to leads. You utilize landing pages together with your PPC strategies, don’t you? You will want to use them together with your press release then? Embed links within your release to appropriate resources as a solid proactive approach welll. Alongside giving the reader reasonable to click through, the destination of this link should be made to bring visitors further across the sales routine for regardless of the desired outcome is.

Assemble a listing of mass media contacts for the discharge and email them the release along with a concise, summary. Offer an exclusive if you can and suggesting story suggestions that clearly indicate you’re familiar with the writer’s work can do wonders.

Make it relevant and make it easy for journalists and bloggers to write about your news. Study bloggers that write about the topic and pre-write a summary of the launch for them. In many cases, bloggers will simply copy/paste all or part of your summary and add their own commentary.

Post the launch to the company blog enabled media space. Ideally, the ongoing corporation site includes a blog that may archive pr announcements chronologically and by classification, offers a search functionality, lists previous media publicity, contains hyperlinks to media-centric photos, movie and audio in addition to an RSS feed to create it possible for interested parties, including journalists, a subscription to company news.

Write a post edition of the news headlines and submit to related social media sites. This does not work for all types of content material and you need to be sure what you’re composing resonates with the tradition of the social media networks that you would like to promote to. Do not submit press releases directly to Digg, Netscape, Reddit, Stumble Upon, etc .

Use social bookmark sites as a clipping services. Bookmark pickups of the launch using social bookmark solutions such as del. icio. us all, Furl. net or blogmarks. net. Such services can be linked to from the online media room and many become crawlable links for search engines.

As with any marketing effort, after the content material is distributed, it’s important to track effectiveness. Techniques for tracking news release results include:

Embed monitoring codes in the hyperlinks from the discharge to the website landing page.

Monitor the net analytics of the website the press release hyperlinks to for referral visitors sources.

Setup Search engines alerts to monitor once the release gets found.

Monitor blog engines like google blog technorati and seek out pickups.

Monitor standard se’s for back links and pickups.

Track conversions from news release landing pages.

Press Releases as Marketing Tools

Read More

Press Release Benefits 2014

The most important element a press release provides is exposure. It provides the potential for customers to find information about your business on the internet. Your press release from Bizatomic is search engine optimized and searchable for the best search terms, meaning that someone searching for key terms may find your press release through a search engine. Your press release is cautiously analyzed and optimized around key search terms that increase your visibility on these search engines. This may be why some terms are repeated or re-worded. It is also helpful to have an inbound link from another website. PR web provides an inbound link directly to your website for each press release submitted. The more inbound links, the more relevant major search engines deem your website.

*a. Instant Visibility: *

The brief moment a well optimized and well crafted PR is applied for, we are able to get instant exposure. Because the PR gets found by several news websites like news. search engines. com etc . individuals who seek out the keywords given inside our PR can discover our PR and thus notice our offer/service/ items etc . Each PR remains in the news headlines sites like news. search engines. com for quite a while (around four to six 6 weeks) before they’re moved to the archives along with other newer PRs (from other websites ) reach the top. So instant visitors and visibility from information sites is one main benefit.

*b. Have faith in and Branding: *

People google in regards to a company before they employ the services usually. A properly drafted PR Program will make sure that there are more than enough instances of our firm being discussed in the web press. This is as well as the information that an individual will see on the client’s web site. Usually clients look at alternative party of exterior validations and such PR ANNOUNCEMENTS help reinforce the have faith in factor and escalates the chances of somebody employing the company. The PR ANNOUNCEMENTS remain obtainable on the internet for an indefinite time period. If someone views a vintage PR of the business, he also discovers that the company has been around for a while.

*c. Inbound links: *

Each Press Release is sprinkled with links which point back to the website. Since the PR pages remain on the press distribution sites for a long long time, we continue to get the credit of these good quality links backs. Links help in driving direct traffic to the site and most importantly they help in getting higher ratings on search engines.

*d. Traffic: *

This is a very vital benefit of a good Press Release plan. Apart from all the above benefits, a well optimized PR has the potential to send us good traffic – especially for the initial 1 to 2 2 weeks. This is because a fresh press release ranks pretty high on news sites like news. google. com. Also if it is well optimized, it can even rank on www.google. com for some of the keywords. All this helps in getting us traffic and more visibility in the end.

Press Release Benefits 2014

Read More

Writing an Effective Press Release

If you’re looking to get media protection for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are some suggestions to help you get started:

Make sure your story is newsworthy

Before you even attempt to write a press release , think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems. So before drafting your press release, it’s worth asking yourself these questions:

1 . Is there anything ” new ” in my story?

2 . Is there anything unusual or unexpected about it?

3. Would this be of interest to anyone outside my business?

4. Will anyone actually care?

The last one sounds harsh, but is probably the most important: you might be excited about your new marketing director or the launch of your new product, but will anyone else be interested? If the answer is “no”, hold off on that press release until you’ve got a better story.

If you’re not sure whether your story is newsworthy, read, watch or listen to the publications or programmes you’d like coverage in to get a feel for the kind of stories they typically cover.

Write killer headlines

Most journalists get hundreds of emails every day, so it’s a good idea to label emails containing press releases with the phrase ” press release ” or “story concept “. An excellent subject line is crucial also.

But don’t play the role of clever: most journalists will spend just a few seconds deciding whether something looks interesting. If they don’t immediately understand what your story is about, they’ll move on to the next thing in their inbox.

So if your tale is about the release of the initial financial preparation consultancy for ladies, say exactly that. ” Ladies profit from financial planning” may appear like a much better headline, but may mean nothing at all to an occupied journalist scanning their inbox.

Get your top range in the initial line of your news release

Obtaining a journalist to open up your email is essential, if a first sentence doesn’t get them, they could not read any more – which explains why you need in order to obtain the “top line” ( the most crucial bit) of one’s story correct at the beginning of one’s release. Your first range should be a listing of the tale (in only around 15-20 terms ) and read just like the starting of an information story.

Journalists are usually taught to find as much of the ” 5 Ws” ( who have, what, where, why so when ) in the starting type of news stories, if you want types of great first ranges for pr announcements, search no further than your regular newspaper.

Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg “And coming up next… why a local cafe owner is giving a free coffee this weekend to anyone born in July. ” If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.

Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words ( the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Don’t be tempted to include background information on the subject of your organization in the starting paragraph. This – alongside any other more information – can continually be contained in a ” information to editors” section by the end (it’s good to perform over to another page because of this ).

Bullet and sub-headings factors can be handy to make information an easy task to digest, especially if you’re including figures or even statistics.

Use quotes to supply insight, not information

Including quotes from people today in your company are a good idea for journalists (and upon regional or industry publications tend to be used, word after word ). A standard beginner’s mistake is by using quotes to supply information, for instance, ” this past year, we employed 100 personnel in 12 different nations and turned over £5m. ”

Quotes ought to be used to provide viewpoint and insight and appear to be a genuine person said them. They definitely must not be filled with jargon or technical vocabulary.

Some more tips…

While it can be an useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.

When you send a press release, it’s a good idea to include a short outline of your idea ( no more than a paragraph) and where you think it might fit in the publication you’re pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story , but avoid sending big files that will clog up peoples’ inboxes.

And finally… aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.

Writing an Effective Press Release

Read More

Write a Press Release That Gets Noticed

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations.

First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.

Second, make sure your press release is appropriately targeted for the publication or broadcast you’re sending it to. The editor of Road & Track is not going to be interested in a new child pacifier you’ve invented.

It sounds apparent, but many business owners make the error of sending pr announcements randomly without considering a new publication’s audience.

To make sure readability, your news release should follow the typical format: typed, double-spaced, about white letterhead with a new contact person’s name, name, company, telephone and address number inside top of the right-hand corner.

Below the given information, put a short, eye- getting headline in bold type. A dateline, for instance, ” LA, California, 10 april, 2010″ follows, leading in to the very first sentence of the launch.

Limit your news release to 1 of two pages for the most part. It must be just long good enough to cover up the six basic components: who, what, when, where, why and how. The solutions to these six queries ought to be mentioned in purchase of these importance to the tale to save lots of the editor period and space.

Don’t embellish or hype the info. Remember, you aren’t writing the article, you’re merely presenting the info and displaying why it is highly relevant to that publication hoping that they will write about it.

Pay close attention to grammar and spelling. Competition for publicity is intense, and a press release full of typos and errors is more likely to get tossed aside.

Some business owners use attention-getting gimmicks to get their press releases noticed. In most cases, this is a waste of money. If your release is well-written and relevant, you don’t need singing telegrams or a bouquet of flowers to get your message across.

Once you reach the reporter on the telephone, remember that he or she is extremely busy and probably on deadline. Be courteous, and ask if he or she has time to talk. If not, offer to call back at a more convenient time.

If the reporter can talk to you, keep your initial pitch to 20 seconds; afterward, offer to send written information to aid your story ideas.

Know exactly what you are going to say prior to you phone the reporter. Own it written down before you — it’s much easier, and you will feel more confident. You shouldn’t be a pest. You may be persistent without having to be annoying easily.

Be helpful and be a resource by giving reporters with info. Remember, they want your story ideas. You can find only so several they are able to come up with independently.

Remember that assistants obtain promoted always. Be great to everyone you consult with, regardless of how low they’re on the totem pole. Once you establish a link, keep in touch; you won’t ever know where individuals shall end up.

Write a Press Release That Gets Noticed

Read More

How to Write the Perfect Press Release

Optimize and Reach Your Audience

Follow these tips to reach all the right targets.

Consistent, Targeted Messaging

The most important rule for writing a press release is to make sure that it’s centered on an individual, newsworthy topic that’s vital that you your target audiences. A discharge that’s in regards to a clearly identifiable subject, and which include phrases and keywords which are likely to issue to your targets, is more prone to be found in lookup, read by your viewers, and shared through the internet sites that boost your lookup ranking with authoritative, gained links.

Write an obvious, Brief Headline

Search engines depend on page titles to find out ranking heavily, and your push release’s headline is it is page name. For proper indexing by information sites, your headline ought to be between 2 and 22 phrases. Search engine results limitation titles to around 67 characters often, so ensure that your most significant information is right in advance in the headline. Maintain it and steer clear of puns or plays upon words straightforward.

Use Subheadlines

While subheads are not included in page title tags, they are a good place to incorporate additional keywords that are not in your headline. They also provide early supplemental guidance to readers as they decide whether to continue reading.

Add Meaningful Links

Use links in your launch to direct your audiences to relevant additional content material: Backgrounders and FAQs for reporters and analysts, product purchase pages and evaluations for customers, campaign- specific landing webpages, and so on. By placing related, context-appropriate links, you’ll push measurable traffic to your own site and enhance the integration of your PR and marketing attempts. Links in press release issued via Business Wire use “no follow” tags per search engine guidelines. So, while the links in your press release may not enhance SEO, they improve user encounter; when used in third party coverage and mentions, do provide earned press SEO benefit.

Use Text message Formatting for Emphasis

Bold, italic, bulleted and underlined text assist emphasize tips in your release, break up your articles into easily digestible sections and offer visible cues for skimmers to quickly grab the gist of one’s news.

Include Multimedia

Multimedia makes your discharge stand out to visitors and reporters, and embedded images boost your release’s reach browsing engines. Google Pictures receives a massive quantity of search drives and visitors readers back again to your release. Optimize your pictures by making sure they will have clear file brands which precisely describe the picture and add a keyword (e. g., ” Essential Product Name. jpg” instead of “DSC_1234. jpg”). Include a descriptive caption for any multimedia asset you distribute.

Include Your Company Logo

Build recognition by including your logo at the top of your release. It’s free with any Business Wire circuit. Your logo is likely to be the first image people find when searching for your brand or business name.

Include Complete Contact Information

Make sure to offer up-to-date phone numbers and e-mail addresses; reporters tell us that omitting these is one of their main dog peeves. Always include a way for media to follow up with any questions. Consider including a Twitter handle or some other social media profile. Do not include contact details for communication tools you do not monitor regularly.

Include Identifiers for Publicly Traded Companies

If your company is publicly traded, include your exchange, stock symbol and International Securities Identifier Quantity (ISIN). These maximize access and research functionality of your press release in monetary databases and news systems

How to Write the Perfect Press Release

Read More

How Press Releases Can Help with Online Reputation Management

Press releases are beginning to earn a reputation of being over-the-hill; an outbound communications tactic that journalists ignore and that many marketers believe are no longer effective. While the traditional press release, where a company mass-messages its latest announcements to members of the media, where an ongoing company mass- messages its latest announcements to members of the media, may be going out of style, there are still ways to use a press release that will improve your online reputation. Here’s how the new implementation of the press release can play a part in online reputation management:

They’re a Great Addition to Your Media Kit

A media kit is a page on your website that details all the information a journalist or blogger might need regarding your company. It’s more than an about page or a contact page because a good media kit would also include things like a logo to download, short bios of your executives, your latest services and product updates, case research, testimonials, and specific get in touch with information to an advertising or pr person, among other activities. It’s designed to be considered an accepted place where in fact the press can verify important info about your company, and it’s also an excellent spot to feature recent pr announcements.

By featuring pr announcements here, you may be helped because of it control the media’s narrative about your organization. Because your media package highlights your brand name’s latest accomplishments and events, journalists and bloggers on tight deadlines generally will need the information that’s most easily accessible in their mind just. If that information originates from your media kit, then it will influence their article and give it a position that is favorable towards your business. A steady stream of new press releases in your media kit shows that your brand is growing, and making progress, increasing the odds that your stories and latest accomplishments are featured by the press.

They’re Can Be Utilized for Damage Control

If your company winds up facing a negative media crisis, such as a data breach that compromises the user information of your customers, then a press release is still one of the best tools for damage control. It can compete against a rant on a major blog or a critique in a notable outlet like the Huffington Post because it carries credibility that can enable your brand to get ahead of the story and to explain things from your own perspective. Also, a news release could be emailed or shared on internet sites instead of, or along with, posting a reaction from your own account directly. Having the official press release offers even more clout than a conclusion that is only published on Twitter or Facebook, also it can supplement a primary email from your own CEO if necessary also. In this full case, the press launch is merely one component of this content marketing approach essential for damage control, but plays an essential part because pr announcements have authority still.

Speaking of SEO, PR ANNOUNCEMENTS Rank on SE’S

Press releases will rank in serach engines for your company name along with other branded keywords still, so they are of help to publish when there is outdated or negative info circulating online about your brand name . Press releases can be useful in this case because they can help drive those negative articles off of the first page of various search engines and instead be replaced with the positive version of the story you want to tell.

They shouldn’t be used to respond to complaints listed on a review site or to respond with negative information of your own about a critic or a competitor though. Those issues are too small and are better left for customer service. The main goal with press releases, in this case, is to create positive information that will rank on search engines before the negative content. If you respond to the negativity, or create negativity of your, then it’ll often do more damage than great by drawing more focus on the controversy rather than pushing it from the first page.

Also, you have to be weary of who’s writing the negative information regarding your organization. Sometimes it’s compiled by a competitor, as well as by online reputation administration companies who plant damaging information to allow them to after that be paid to eliminate it. Press releases ought to be used showing what your company does well and really should offer positive info. You can find enough places for damaging stories online, but that type or sort of material should not result from you.

Despite what some advertising experts might state about writing pr announcements , they don’t harm your brand if they’re well- created and if they provide something newsworthy to the media. If your pr announcements accomplishes both these plain things, then they could be tremendously helpful in your online reputation management.

How Press Releases Can Help with Online Reputation Management

Read More

Six Tips on How to Master Press Release Marketing

If you need to get the word out about a product or service you have then a Press Release is going to do that for you. Press Releases are a bit different than your normal article marketing, but lets take a look for a moment on some of the things that you can do to master the art of press releases.

1 . When you start a press release you have to remember that your content has to be newsworthy. The best time to write a press release is if you have a thing that is valuable, to provide some interesting information about your business.

Include things like services that have just turn out and you desire to let everyone find out about the merchandise and how great it really is. Things that your organization has accomplished in the last month or so, any joint ventures that you may have negotiated.

2 . Make the info as complete as possible on announcing the news headlines about your organization don’t depart anything out. Make use of the what, when, how, whenever your writing your news release make it simply because interesting and beneficial to the reader as possible .

3. Titles have become important to marketing with articles as it’s likely you have heard. The same thing applies to push releases this is actually the heading many people are likely to see first which means you must ensure it is as intriguing as possible to make people click on it.

4. When you start writing your press release write short but to the point paragraphs, nobody is going to like sentences that are one mile long and has no substance to them, get to the point and get the important parts out in a short sentence, maybe tow or three lines no more for each sentence you write.

5. It is important to have contact with your readers, make sure you leave some sort of contact information like your email address or phone number is anyone wants to contact you regarding your press release. This builds confidence in someone looking at your website, if they see contact information it makes them feel comfortable.

6. When you have finished your master piece then its time to get the word out about it. You need to make sure that you release your masterpiece to as many publishing sites as possible. If your trying to get this press release out as fast as you can then you may consider outsourcing this task.

Writing a press release is a good way of obtaining the word out there about your organization and what its about. It is furthermore a great way of getting a person base for the business too, you could have a contact type on your site that provides a charge newsletter to anyone offering their email to you so that you can after that send them improvements about products developing. Don’t forget individuals like getting information regarding products.

Summary: Given that you have study this article you might want to start your brand-new and found news release once you execute a few you’ll get used to doing them again and again. These pointers are here to assist you so utilize them and obtain the expressed word away about your business.

Six Tips on How to Master Press Release Marketing

Read More

News Release Writing 101

Press release writing could be a powerful method of acquiring free publicity for the business through news insurance coverage. A news release serves as a connection between your organization and a meaningful information event. And if found by an editor, your articles could be disseminated to a large number of readers. News release writing is performed in a typical format and must be compact, concise also to the true point.

While the main reason for writing a news release is to provide exposure for the company by virtue of news coverage, it could involve some SEO benefits aswell also. So , your news release composing should, to some extent, incorporate a few of the concepts of keyword optimization.

The news release format consists of the next elements:

1 . The first part of you press release will be: FOR IMMEDIATE Launch. This is actually the first type of your content and must be in uppercase. It informs the editor that the tale could be immediately released. The majority of pr announcements are submitted for instant release; nevertheless, if yours isn’t to be launched until in the future, the range should read: Keep FOR RELEASE UNTIL: DATE

2 . Comes the headline next. This is the most significant piece of the news release arguably. Your headline ought to be a short description of this content of the complete story. It should also end up being written in that real method that it grabs the eye of the reader. Editors receive a large number of press releases a complete week. If the headline isn’t sufficient to persuade them to keep reading, they’ll more than just move ahead likely.

3. Following the headline, write: Town, State – Date. Listing the location of the function (s) that your news release entails. The day should be the identical to the expected release day of the article.

4. Period for the physical entire body. That’s where the reader is told by you what the news headlines entails. The physical body ought to be divided into paragraphs. If your tale is several page long, be sure you write ‘ even more ‘ in the bottom of the page.

5. After you’ve written your body of your content, your boilerplate should adhere to. Write a brief 4-5 sentence paragraph where the readers is informed by you about your organization . Include a connect to your site. A boilerplate only must be written once, and may be used for several of your pr announcements unless your organization information modifications or you write pr announcements for different companies.

6. Provide your get in touch with information. This is actually the given information a reader can use to get hold of you. It will include your name, name, company website and name, phone quantity, and email address.

7. Lastly, end your news release with ‘###’ to point the end.

Once the news release is complete, it’ll have to be distributed. But before you proceed with any distribution, make sure that you proofread your content thoroughly. Your credibility is on the relative line. Your news release writing should become free from any errors; otherwise, editors only will not seriously get you.

Savvy online marketers understand the billed power of a well-crafted news release . And when done correctly, news release writing can offer your organization with tremendous publicity through media coverage, along with high placement on internet search engine result pages.

News Release Writing 101

Read More

3 Sure Fire Press Release Tactics

Press releases offer an effective method of announcing interesting, special and important news related to your company. However , it is important to remember that the most important thing to you isn’t necessarily essential to the world.

A well-crafted, marketplace oriented news release captures the eye of journalists along with others who issue and may give your company a tremendous boost.

Listed below are three tactics that may promise the success of one’s press release:

1) Present something valuable free of charge

The lure of the freebie is too effective for many people to resist. You will want to use this in your favor and offer your visitors something for nothing at all. Make certain what you are providing has some worth to the client; and if it could be downloaded, so very much the better.

Here are some ideas for valuable giveaways:

Offer your clients an electric information product and spot your advertisement someplace on the product. Whether it’s an autoresponder to a downloadable eBook or even a simple review that’s published on your website, it is necessary that the info product should relate with your target audience.

Offer potential customers the opportunity to ask you questions specific to your business. By dispensing with free advice you can prove your authority on the subject giving you instant credibility.

2) Be different and offer real information buyers can use

98% of all press releases are promotional hype. Offering your customers something different makes you stand out from the crowd and get noticed. Pay close attention to the content of your press release.

These are the few important factors you need to keep in mind when writing your press release:

Make sure your content is newsworthy and not mere fluff. Your main purpose is to inform your customers about a new business development and not sound like an advertisement. Your press release ought to be about answering the why, who, when and where of one’s business rather than a sales page telling clients why they ought to buy your product.

You have but a couple of seconds to seize your customer’s attention. Ensure it is count with an breathtaking headline and a solid first paragraph. The facts can be supplied by you in all of those other press release. Readers will continue steadily to the final end only when they want what they see inside the first paragraph.

Use your news release to illustrate true to life examples about exactly how your company helped a person solve an issue. Identifying the issue and illustrating why your option is the ideal one speaks volumes concerning the value of one’s product.

Write a newsworthy tale that any online media would like to run within their publication.

3) Look in paid PR solutions for the widest distribution

Paying a PR firm to handle your pr announcements could end up being better than attempting to manage it yourself. PR companies tend to be more experienced and much more adept at handling various problems hence. The timing is comprehended by them of one’s press release, how and where you can distribute it for widest insurance coverage and will also choose the best system for reaching your market.

3 Sure Fire Press Release Tactics

Read More

Increase your Profitability through NEWS RELEASE Distribution

Economies are shifting towards more advancement and businesses are going towards radical change. Businesses are looking for efficient ways to capture the undercurrents of market and simultaneously adopting newly emerging marketing and promotional techniques to set their foot under water. As the internet revolution is convulsing fast, number of startups as well as established firms are seeking for the unprecedented marketing and promotional techniques in order to be a part of this revolution. One of the best emerging marketing & advertising techniques is press release distribution. It is an opportunity for the businesses to capitalize on the exact needs and build a strong customer-business relationship and improve sales.

A press release or news release is a created or recorded communication directed at members of the news media for the purpose of announcing new product/service or a combination both.

There are many benefits of press release distribution:

Increased WEB SITE TRAFFIC:

Millions and millions of individuals are looking websites on the internet for businesses want yours every full time. With news release distribution services you can find found by the viewers easily. Internet marketing businesses diffuse your news release immediately to the widest probable internet platform in order that it can catch deepest degree of audience. It really is an easiest way to improve your ranking browsing engines certainly. The major benefit is you could include images, hyperlinks and videos inside your pr announcements for more interactivity still.

Generate Sales:

Quick distribution of the news release can generate product sales by drawing maximum amount of visitors to your organization. Internet marketing companies offers you an ideal podium on every part of the net. They program and organize to distribute your information to create your business before millions of potential prospects searching services and products like yours.

In addition , news release distribution companies also assist in drafting internet search engine friendly push releases to be able to capture traffic. They will have talented copy authors and SEO analysts that may frame an ideal news release that may substantially increase your traffic and finally profitability.

Internet marketing companies assist you to reach everyone you need inside your targeted region, from company associates to trade companions. Indeed, it helps to broaden your reach and secure more contacts. In essence, integrated online marketing efforts can secure good rankings, greater visibility and boost sales. Global businesses can rely on the press release distribution services for greater impact and complete market exposure.

Increase your Profitability through NEWS RELEASE Distribution

Read More

10 Good Reasons to Go for Paid Press Release Distribution

While, undoubtedly, should you have absolutely no cover the paid services, utilizing the free services is preferable to nothing at all, you can find even more advantages to spending money on press release distribution.

1 . You’ll find yourself on reputable websites. Distribution websites inform you the most important websites they distribute to, such as for example Google News, Yahoo, etc. Free sites rarely continually offer you this insight.

2 . You’ll can get on more websites. Free internet sites generally have reduced distribution, which means you have to do even more legwork to obtain on as many websites, though they don’t are generally as quality of websites.

3. People go to the paid distribution websites. The larger websites have significantly more traffic, which escalates the probability of someone reading through your release there.

4. You can pictures and movie. And we realize: people like visual, therefore you’ll see even more reads when you can include these.

5. You can hyperlinks. And that’s one of many goals with a news release: to add multiple hyperlinks to your site.

6. They will have social sharing built-in. Anyone looking at your discharge can effortlessly click on to Tweet or talk about.

7. They look even more professional. When folks have heard about the distribution web site, they have a tendency to put more rely upon it.

8. They are not that costly. With my provider, you may get a news release distributed for $100 on PRWeb. You won’t discover that offer anywhere else.

9. It is possible to track results. As you know what websites published your discharge with paid distribution, you can observe how much traffic those sites sent yours.

10. They’re better to use. The free sites are usually less user friendly (you get what you pay for).

10 Good Reasons to Go for Paid Press Release Distribution

Read More

10 Advantages of Press Release Distribution

Press releases have grown to be more functional than previously, notably in today’s public marketing scene. They’ve certainly been around for a long period but in addition to the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses and also SEO benefits. Let’s take more detailed look at the advantages of press release distribution:

1 . HUGE viewership and customer base

Around the globe, more than 80 million are reading the news. Think about it – if just 0. 1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a huge pool of potential customers out there, so make the best of it and write a press release that’s well worth reading. Having said that, please don’t change your press release into an advertisement.

2 . Increased visibility and trust

The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for mankind and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.

3. Enhanced SEO efforts

It’s no real surprise how individuals use press releases to increase their off- web page SEO backlinking initiatives. Any SEO marketer would let you know the importance of key word research and anchor backlinks when creating a news release – all with regard to SEO. The links typically entirely on press releases aren’t there for decorative reasons, but for visitors to click in order to end up being redirected to your internet site. And by the end of your day – better website traffic!

4. Managing and repairing your reputation

Not everyone gets great customer reviews and occasionally just because of 1 unsatisfied customer, your website’s reputation on SERPs could possibly be completely tarnished. News release distributions will help you manage your reputation, particularly if you’ve been obtaining negatively flamed for something you will possibly not did. Optimizing your pr announcements and delivering them out for SEO reasons will help you regain the positive popularity you deserve, pressing all your negative testimonials to the trunk of SERPs.

5. Why it’s known as “News”, not “Olds”

The achievements and advancements of one’s company are highlighted in the news release. With the bulk syndication of your news release, your company’s info will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand, but at the same time lets people know how effective you are through your accomplishments.

6. Become an industry expert

Don’t forget, if you’re sending out press releases for people to read about you, you must be something well worth reading about. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s have confidence in and rapport and eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.

7. Cost-effective

When it comes to SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media. Generally, using news release distribution to increase visitors and maximize SEARCH ENGINE OPTIMIZATION initiatives is in fact pretty good affordability.

8. Distribute your brand virally

We’re now in age Web2. 0, whereby many people are entitled to adding to an item of the web, everyone gets heard. Any news release that’s awesome sufficiently will undoubtedly be shared, multiple situations through various social systems. The outcome – a chain impact where your information spread across systems which will drive more internet surfers to learn and share your information tips, thus even more leads and much more sales.

9. Extend reach of pr announcements through RSS feeds

Sometimes, users seek out their information through RSS newsreaders seeing that there are plenty of websites that permit them a subscription to these information feeds predicated on their interests. Therefore, using news release distribution extends your achieve to these audiences, attaining the mindshare of another consumer base away from current and currently existing one.

10. Permanent Indexation

Your SERP search positions will undoubtedly be enhanced because these pr announcements will undoubtedly be indexed by top news se’s, meaning your articles will undoubtedly be stored inside Google’s (or any search engine’s) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.

In short, press release distribution is an effective way to be found, increase traffic and sales while not overly spending like you would for a large-scale advertising campaign. And with so many new services and tools available on the internet, it becomes a mere cinch to manage and distribute your communications to your target audiences – anyone can literally do it.

10 Advantages of Press Release Distribution

Read More

12 Methods to Optimize a Press Release & Avoid Google Penalties

Google’s latest update with their definitions of hyperlink schemes sent shockwaves through the SEO and online PR entire world; a genuine downer to link constructing strategists.

It’s real: the world’s largest internet search engine called hyperlinks in pr announcements “unnatural” and is mandating nofollowing them. What will this mean to institutions using press releases to get digital visibility browsing and social?

For brand names publishing a news release or an write-up on your web site and distributing it by way of a paid wire provider, such as for example PR Newswire, Business Wire, Marketwire or via an article site, you need to first ensure that you nofollow the hyperlinks if those hyperlinks are “optimized anchor text message. ”

Is This a large SEO Offer? Yes. No . Maybe.

Search engines has been slowly squeezing the SEO daily life out of pr announcements for some time now.

“In 2006 online press releases were amazing for SEO. In 2013? Not so much, ” stated Joe Laratro, SEO professional and PubCon guide moderator “Online press releases have had very little value when it comes to links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes. ”

But what about the anchor text links in past press releases? Will the ghost of Google past haunt companies with surprising penalties in the future? Will brands have to back track to older press releases to protect themselves.

“The real issue for the SEO industry right now should be backdated enforcement. If this is right now regarded as a ‘penalizable’ tactic, how are companies that have been using this tactic for over a decade going to deal with the old content material and links? ” Laratro asked. “How quickly can the online newswires update their systems to support the rel nofollow? In my opinion this will have a fairly large effect on the online paid newswire release business. ”

Many more SEO industry experts agree. The clean up work with old press release content that’s been spinning links across the web for years is a big SEO issue.

“There are press releases archived across the web that you will have no control over – how do you clean that up? ” asked Bruce Clay, president of Bruce Clay Inc. ” Even if press release distribution companies do something to address their archives, like noindexing old pages ( and this is a big if), you’re still looking at the larger problem of pruning links on the many sites that have republished those press releases. ”

Don’t Optimize Links, Do… What?

Organizations are now left wondering what they are able to do with pr announcements past, present, and potential.

” In case a client has true newsworthy content, a good online press release will probably be worth doing, but I’d be careful with the hyperlinks right now, at least before rel=nofollow choices are live, ” Laratro stated. “Companies should nevertheless include a couple of links to get the readers over to the web site or blog. This might cause a change back again to more traditional forms of PR work – definitely not a negative thing. ”

The Ghost of NEWS RELEASE Past

The first news release was written in 1906 by Ivy Lee and also published verbatim in the brand new York Times. It wasn’t before mid-1990s that wire services began releasing information direct to customers vis the Internet. Since that time, journalists possess relied on pr announcements to greatly help track company information and come up with story angles and sources.

Today the digital press release reaches beyond the journalist and carries company news direct to customers, prospects, bloggers, and more. The press release lifeline streams through the veins of search engines and flows into social media.

Google might have killed the link juice, but press releases are still alive and kicking according to media experts.

“While most of the companies using PR Newswire (and our competitors ) are doing so to build awareness of their messages, garner media pick up and to deliver their messaging straight to their target audiences, there is a contingent that are issuing press releases for the sole purpose of generating inbound links, and this is the practice Google is discouraging, ” said Sarah Skerik, vice president, content marketing, PR Newswire//MultiVu. ” This is not an indictment of PR. ”

Digital Path of Press Release

The Digital Route of a NEWS RELEASE: It’s About Content Discovery

Press releases tend to be more when compared to a simple SEO device. News release content helps get to journalists, influencers, and customers.

The AP, Dow Jones, Reuters, Bloomberg, and a large number of other main newsrooms worldwide have feeds of pr announcements piped straight into their editorial systems. And nearly 8, 000 sites, including a few of the world’s largest news websites, publish stories due to wire solutions such as for example PR Newswire.

Let’s remember the social media marketing intersection of pr announcements. They help fuel this content fire and travel social conversation, sharing, and engagement – and so are the launching pad for business news. Going for a drive off primary street, pr announcements are area of the Wall Street creed, conference financial disclosure.

In 140 characters or less: Pr announcements drive broad discovery of one’s news message browsing and social.

“None of the has anything regarding link building and SEO, ” Skerik said. “We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares – that’s where press releases add value. ”

Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn’t fully embraced the concept of public relations optimization, so they might not realize the missing link.

“This is a big SEO deal, ” Jarboe said. ” And it would also be a big deal for PR, if more public relations people were optimizing their press releases. But most of them still aren’t. ”

Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey.

12 Things You Can Do With Digital Press Releases

Adding links still helps drive traffic to a website. “Driving traffic is among the primary goals of website SEO, based on the SEMPO Condition of Search Report, released by Econsultancy. It could be among the important goals of news release SEO, as well, ” Jarboe said.

Enhance the user experience.

Increase visibility browsing and social.

Use pr announcements as inroads to more info and information on a blog or site.

Spark a story concept and attract the journalist or blogger to accomplish a larger tale that might gain an all natural link.

Educate and inform your viewers.

Build relationships.

Report company news or even industry data.

Use images and movie to improve pageviews and attention.

Embed video and multimedia.

Create an infographic edition of news release tell your story.

Broaden your own distribution and use internet sites to report news – both paid and organic.

5 Things You Can’t Do With Press Releases

Generate inbound links.

Add link juice to your SEO campaign.

Use press releases as part of your link building strategy.

Optimized anchor text links, Google now says this equates to unnatural links.

Keyword stuffing.

Summary

Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room for press release optimization opportunities like in any other digital content using:

Optimized keywords.

Headlines.

Title.

Description.

Hashtags.

Photos.

Videos.

Social media messaging.

Gaming the system is yesterday’s news. Today’s press releases still work the natural, social, and mobile way of tomorrow.

12 Methods to Optimize a Press Release & Avoid Google Penalties

Read More

GD Biosciences & IPMD Collaboration for Early Detection of Lung Cancer

GD Biosciences Announces Collaboration with IPMD, Inc. to Develop Innovative Aptamer-Based Blood Test for the Early Detection of Lung Cancer

Irvine, CA / September 19, 2014 / Global Discovery Biosciences, a laboratory dedicated to leveraging research and technology to conquer some of the biggest healthcare challenges, announces their collaboration with IPMD, Inc. to develop a simple and highly accurate blood test for the early detection of lung cancer.

Lung cancer is the leading cause of cancer death. Typically, the symptoms and subsequent diagnosis of lung cancer appear at an advanced stage of cancer, where the chance of a cure has already passed. Early screening is a preferred solution, yet to date, no method for lung cancer screening has proven effective.^1-3

GD Biosciences and IPMD, Inc. are developing an affordable, aptamer-based solution aimed at detecting the presence of a large array of biomarkers within the blood, which will then be analyzed by an evolutionary hyper-network algorithm. Aptamers are short segments of RNA (Ribonucleic Acid) that behave like antibodies in their ability to bind to targets.

"With such a large panel of biomarkers and an advanced analysis algorithm, we strive to minimize the current rate of false-positives associated with screening by low-dose CT," commented GD Biosciences CEO & Lab Director Dr. Douglas Harrington. "Our goal with this technology is to more accurately detect lung cancer at an earlier stage to ultimately improve survival rates."

The aptamer-based test is currently undergoing Phase 2 studies. GD Biosciences and IPMD, Inc. are also conducting further research and development to apply this technology to the detection of other chronic diseases.

About GD Biosciences

Global Discovery Biosciences is a pioneer in the field of diagnostic medicine, working on the cutting edge of medical research to turn discoveries into innovative products and bring those products to the global marketplace. We work with advanced research teams to develop, manufacture, and distribute technology platforms to address the needs of the global disease burden.

Our CLIA-certified and GMP laboratory performs a menu of clinically effective tests targeting key health issues, with the goal of equipping physicians with the tools they need to transform health care by focusing on early disease detection and prevention.

About IPMD, Inc.

IPMD, Inc. is a company on the cutting edge of biotechnology and innovative health services, specifically focusing on individualized preventative care along with a relentless pursuit of new medical technologies such as gene and telomere manipulation, immuno-therapy, innovative diagnostic solutions, and nutritional science.

We are committed to discovering, developing and providing innovative treatments and medical products that deliver significant benefits to both patients and healthcare professionals.

Contact

GD Biosciences
IPMD, Inc.
PR@gdbiosciences.com

References

1. de Koning HJ, et al. Benefits and harms of lung cancer screening: modeling strategies for the U.S. Preventive Services Task Force. Ann Intern Med. 2013.
2. Infante M, et al; DANTE Study Group. A randomized study of lung cancer screening with spiral computed tomography: three-year results from the DANTE trial. Am J Respir Crit Care Med. 2009;180(5):445-53.
3. Saghir Z, et al. CT screening for lung cancer brings forward early disease. The randomised Danish Lung Cancer Screening Trial: status after five annual screening rounds with low-dose CT. Thorax. 2012;67(4):296-301. 

Read More

Aliven Introduces Innovative Eye Crème To Fade Facial Lines, Wrinkles, Puffiness

Aliven Reparative Eye Crème naturally treats face, neck, and more for both women and men available on Amazon.

Chicago, IL – This week Aliven Naturally Nourishing introduced Aliven Reparative Eye Crème that effectively fades fine lines, wrinkles, dark spots, and puffiness for face, neck, and décolletage. The crème is aimed at both women and men who want to look younger and healthier.

The Eye Crème is available on Amazon at http://www.amazon.com/Puffiness-Anti-Aging-Reparative-Guarantee-Questions/dp/B00MJ63HX0/ref=sr_1_1?s=beauty&ie=UTF8&qid=1410781499&sr=1-1&keywords=eye+cream+for+wrinkles+and+puffiness

Aliven Reparative Eye Crème is made from all natural ingredients and is more than 80 percent organic botanical. It contains powerful anti-oxidants to effectively reverse the effects of aging. The Crème's active ingredients go deep into skin to increase the health of basic building blocks and membranes.

“The result is healthier, younger looking skin in just 30 days. We're constantly receiving before and after photos of customers who are elated by the changes they're seeing so quickly,” said Madeline Binder of Aliven.

The skin around eyes, face, and neck are some of the most vulnerable on the human body, yet these areas are constantly exposed to harsh climate conditions, sun exposure, and drying winds. Aliven Reparative Eye Crème gives these areas the nutritional attention they require restoring health and youthful look.

The crème contains no synthetic chemicals, fragrances, phthalates, parabens, sulfates, GMOs, gluten, or alcohol. Animal testing is not used and the crème is 100 percent vegan. It is formulated for all ages and skin types, for women and men.

“We are so confident Aliven Eye Crème will work for anyone that we're offering a 100 percent no-questions-asked money back guarantee. Love it or we will refund your money,” Binder said. Anyone who purchases the product is given a free eBook that explains the latest restorative techniques for skin.

Aliven Reparative Eye Crème calms, smooths, and brightens the area around the eyes. The ingredients nourish and hydrate skin to remove spots, wrinkles, and puffy areas. Users only apply the crème twice per day with significant results appearing within 30 days.

“This is so much better for you, more natural, than harsh prescription drugs that are quite expensive. In the past people submitted themselves to the pain of surgery, but no more. Now you can get amazing results from this new advanced formula for restorative skin care,” Binder said.

Aliven Reparative Eye Crème is made in the United States in an FDA approved lab. For a limited time the first 150 customers receive an additional jar of eye crème.

Contact: Madeline Binder

customersupport@alivennaturally.com

Read More