How can being seen in Google News improve brand awareness?

Featuring in the infamous “Google News” is an amazing opportunity for your brand and can be highly influential when you are looking to improve your brand’s awareness. It’s an opportunity which many businesses tend to overlook and assume the brand will speak for themselves, which in many instances isn't the case.

We’re going to share with you some really important guidance and explain in great detail how featuring in Google News can improve your brand awareness but also what the criteria Google expects you to meet, in order to feature within these articles.

Why do I want to be featured on Google Information?
It targets the proper audience & drives visitors to your business:

Featuring in Google Information will not only help your business from an advertising perspective but it may also help from an SEO perspective too. When among your potential clients is looking for specific industry conditions and phrases into Google Information, it will supply them with the complete and tailored outcomes for that one term. They are able to also focus additional with the “Search Equipment ” option within Google Information, which allows one to segment the outcomes based on:

Location - Results situated on “ THE NET ” or simply “Current Location” page outcomes.
Information Type - You have the choice to choose whether it's a blog page, with a particular term/ issue in or you have the choice to see all news articles.
Date - You may choose when the info was published, predicated on your Google search.
Relevance - Based on just how the broad the word is you can, actually, organise the keyphrases by just how relevant Google thinks your conditions are to the published content /news.
This can allow you to test out content with particular key terms and phrases, which you may have found during Keyword Research and you will be able to notice whether those terms are driving traffic to your business and it will also filter unwanted visitors to your site and will instead - focus on your potential customers.

Due to the popularity of the Google News section, your brand will have the opportunity to be exposed to the right target audience for your business and your site will then have the potential to drive relevant and useful traffic to your business, which ultimately can result in higher enquiries and new potential sales - to your brand.

If your content is featured within Google News it will also enable you to maximise the reach of your content or an externally sourced piece of content (i. e Newspapers, PR Companies etc) to a not only larger market than your website visitors but also - the proper target audience also.

Creates Link Building possibilities for your business:

In the event that you pass Google’s suggestions and end up featuring within Google Information afterward you your business and firm brand may build fantastic SEO link constructing strategies, which will not merely improve your ratings but will also boost your sites authority, within Google. For instance probably the most common link constructing opportunities which are for sale to your business is normally Unlinked Brand Mentions.

This type of outreach is wonderful for businesses who are featured in Google News, not merely does this demonstrate are popular inside your industry but if a possible client was to find your brand or a related key term within Google News, it'll permit them to see what your brand is focused on. Therefore, if a newspaper provides written about a recently available PR related scheme you have already been involved in, charity work /sponsorship & involvement in industry-related topics, then your feature will appear within these results. Within these online sites, articles & various news items you will notice that your brand name has been pointed out within the article.

This is a fantastic chance for your business to inquire about linking your brand name or even recent case study, to a relevant page on your site. If your business is definitely featured in the press frequently and you notice that a large amount of these sites aren’t linking to your domain, then it is worth getting in touch with some Digital PR & Outreach experts, who have vast experience in the field of marketing and can help you gain these high-quality links to your website.

Emphasises your brand/website’s authority:

According to a survey was undertaken by the 2016 Edelman Trust Barometer, 60% of people say that they trust Google News, more than they trust the various other news outlets inside Google’s index. By offering right here you aren't only attaining trustworthy content to your internet site nevertheless, you are also showing to your website’s guests you are a reliable site to go to. Also, if your articles is featured here after that Google is, actually, saying that your articles is a reliable and trustworthy source.

By reading the factors above you can view there are true benefits for your business/brand to be presented within Google News, nevertheless, you don’t have the authority to be contained in these results. That is in the hands of Google, because they have extensive requirements and strict guidelines, making allows your brand to qualify in these results - but that doesn’t mean you can have a say in this.

Here are some of the General, Technical & Quality Recommendations your business must follow, in order to qualify for a successful Google News feature:

General & Quality Guidelines

All content featured about Google News must be:

Initial, Readable and Accurate Content material /Information - The content which you or the external source who are writing about your brand will need to be clearly accurate, well written and unique (non-duplicated) for the Google News readers.

High Quality & Relevant Content must be created - It’s really important to make sure all of the content material you have created meets your brand’s high-quality standards. All the content material you create must consist of valid opinions, professional advice, figures, variation - the list continues on.

Trustworthy and Professional advice & information - To become featured Google must think that your articles is industry-leading should give clear and professional opinions, predicated on experience within the field. This content also needs to be supported with apparent trust indications: Home address, helping authorship and phone numbers.

If you website gets the following, you will either not be featured in Google Information or you won't appear in the very best relevant serp's:

Job adverts
Information-only content - example: climate reports or stock/ talk about prices.
Excessive usage of adverts & videos on your own site.
Technical Guidelines

To ensure that your brand to be presented within Google Current information, your website will need to meet the standards of Google’s algorithm-based processing. This is where Google Bots will crawl content articles for inclusion in Google News and in order to meet up with these requirements, here are the main technical guidelines, which must be met:

Content provided must be in HTML format only. For example JavaScript, PDF’s and various other content types cannot be crawled or displayed. This includes multimedia content, apart from YouTube, who are the odd exception.

URLs and Anchor Links, within the page, must be: unique, permanent and accurately descriptive of the content.

The domain on which the content is hosted must be accessible for search engine bots to crawl.

In fact , many of the points addressed in our post are crucial SEO ranking factors for business. Without having the high-quality, SEO friendly and fully optimised your content will not benefit your brand and you will not have the ability to get the chance to feature in Google Information. Without having a specialist SEO team and a skilled Digital PR group, you will not have the ability to take this superb chance of your business as well as your firm brand.

Original Content - http://googlenewssubmit.com/can-seen-google-news-improve-brand-awareness/

Read More

How to Write a Successful Press Release

A press release is one of the key ways you can communicate news about your company to the mass media. Reporters, editors, and suppliers are hungry for news, and they often depend on releases to tip them off to new and unusual products, company trends, tips and hints, and other developments. In fact, much of what you read in newspapers, magazines, or trade publications, hear on the radio or see on television originated in press release form. Unfortunately, the average editor receives as many as several hundred press releases each week, the vast majority of which end up getting “filed. ” Your challenge is to create a release that makes the journalist want to know more and discover that your story is one they must tell.

Use these 10 tips to write a release that will get noticed.

Use an active headline to grab the reporter’s attention

The headline makes your release stand out. Keep it short, active, and descriptive; in other words, use something like “Doe Named Man of the Year ” instead of ” John Doe Gets Award”.

Put the most important information at the beginning

This is a tried and true rule of journalism. The reporter should be able to tell what the release is about from the first two paragraphs. In fact, chances are that’s all they may read. So don’t hide good information. And remember the “5 W’s and the H” – ensure that your launch provides answers to Who, What, When, Where, Why and How.

Avoid hype and unsubstantiated claims

A article writer can smell a sales page a mile away. Rather than making over-inflated statements, offer genuine, usable information. Find genuine methods to set you as well as your company aside and stress those factors. To market your business, create a launch that answers queries about your business, instead of one that provides just general statements about how exactly great or interesting your business can be without saying why.

Be active also to the point

Use language that may get the reader as worked up about your news when you are. If your release can be boring or meandering, they could assume that you’ll not be considered a good interview.

Keep your launch to two web pages or less

On the rare occasion, you can decide on a third page if it’s necessary to offer critical details. Otherwise, if you cannot condition your message in two webpages, you are not getting to the idea.

Include a contact

Ensure that your release includes a person the journalist can easily contact to find out more. This person ought to be familiar with all of the information in the launch, and should prepare yourself to answer queries. And issue the launch on your business letterhead – it appears professional and gives the writer another way to reach your firm.

Keep jargon to the minimum

If you’re in a technical field, try not to use technical terms. Many reporters are not as intimate with your company or your industry as you are. Real English, not jargon, best communicates your story.

Stress benefits

This falls into the category of “don’t say it, show it. ” Avoid saying something is “unique” or ” the best. ” Instead, show how people will benefit – i. e. save time, save money, make their life easier, etc.

Be specific and detailed

Marcia Yudkin, author of “Six Steps to Free Publicity” calls this the “Yes, but what IS it? ” syndrome. The reader needs to be able to visualize a new product, or know how a new service works. If in doubt, have someone unfamiliar with your product or service read the release and ask them to describe what you are trying to publicize. And it’s better to use too many details than too few. So, as Yudkin notes, ” Rather than ‘Jackson’s new publication includes information made to reward any currency markets investor, ‘ write, ‘Jackson’s fresh book consists of seven concepts of market evaluation that permit even informal investors to select profitable stocks. ‘ Better still, describe two of the seven concepts right in the launch. ”

Proofread

When you’ve completed your news release, be sure you proofread it for typographical mistakes. Unless you have a good attention for spelling or grammar, supply the release to a pal or colleague would you. If your release appears careless and careless, so do you want to.

Original Article - http://googlenewssubmit.com/write-successful-press-release/

Read More

Psychologist fills void in special need

Nyack, N.Y. – The field of psychology and psychological counseling is huge, and many people choose to be very broad in their approaches to treatment.

Some, however, take a much more streamlined approach and choose to specialize.  One such area is CBT-I.

“CBT-I is cognitive behavioral therapy for insomnia.  It is a relatively new field, but the treatments have seen real success with patients,” said Dr. Sally Nazari, clinical psychologist and owner of Chrysalis Psychological Services.

Good sleep is necessary for proper health.  There are a myriad of problems tied to insomnia including manic behavior, which can lead to even more serious mental health issues.

Unlike medications, CBT-I uses a combination of group and individual counseling therapies.  This allows the individual to learn tools that help them go, stay and find a good night’s sleep each night, every night.

“There are medical therapies for sleep aid, but these are tightly controlled and limited because the medications can be habit forming.  CBT-I is easy, done in only a few sessions and has seen as good success with patients as medication therapy,” said Nazari.

The success of the therapy should mean that there are plenty of therapists using the system, but there is a serious lack of anyone in the country who uses it.

Dr. Nazari is one of a few who are trained to use CBT-I as part of her overall practice and is looking forward to adding it to her practice.

“CBT-I was a part of my training as an extern and intern at the Maryland and New York V.A. hospitals, and now as a private practice clinician, I would love to extend this treatment to my community. I love the treatment and saw fantastic benefits with my veterans,” said Nazari.

Nazari offers several services and therapies for patients.  She is also a certified Reiki practitioner.  To schedule an appointment, learn more about her practice or to read up on her, visit her website Chrysalis Psychological Services, PLLC.

Chrysalis Psychological Services, PLLC
Dr. Sally Nazari
www.drsallynazari.com 
drnazari@drsallynazari.com
845-236-5612

Read More

New rideshare app promises difference

Detroit, Mich. – The huge rise of car rideshare apps has changed the way many use transportation, and it has helped others make a bit of additional income by providing a needed service.

CueRide, headquartered in Detroit, Mich., is one such application and has already set itself out from the other, larger services like Uber and Lyft.

Founder James Whitaker has done considerable research on other rideshare applications. He has looked at what does and does not work in addition to driver and customer complaints from other rideshare companies. This way, he was able to design an app with new features that meets virtually all of the best of the worlds of current apps for drivers and customers while having none of the drawbacks.

“It was a long time in development sifting through the complaints, making notes and adjusting the coding for what I and my team was after. We are focused on being different by staying on the cutting edge of innovation,” said Whitaker, “we are also charging a smaller fee than the competition, something that is sure to be attractive for our drivers.” 

Whitaker is also pleased to note another, major difference between the other companies and CueRide.  All drivers will be able to purchase stock options into the company before its IPO.

“We want to have 30 percent of our company belonging to the people who make it great – our drivers.  This is why we want our drivers to truly be a part of the company and what it stands for,” said Whitaker.

Whitaker has his own thoughts on his role within the company, “It is my job to give customers as well as drivers equal and outstanding quality and create a healthy and profitable business for our customers and our drivers who will be owners of CueRide as well.”

Those who would like to drive for CueRide will be able to sign up September 10th with customers able to sign up a few days later.  Customers will be able to use a special promo code, “LETS RIDE,” for up to $20.00 off of their first ride.

CueRide is fully approved for launch in both Michigan and Georgia.  The company is awaiting approval for the city of Austin, Texas, Ohio, Maryland, Virginia and Washington, D.C.  Plans are to have full approval in these areas by November, the official launch date.

“This will be a national app, so we are looking for drivers across the U.S.  Anyone with a car can participate and start making money the first day.  This is a unique opportunity for anyone, and the addition of stock purchases can only mean more income in the long run,” said Whitaker.

Those who are interested in learning more before the site is live can contact Whitaker or the CueRide team at media, info or drivers.  They can also follow the website construction here.

-30-

CueRide
James Whitaker, owner
www.cueride.com
media@cueride.com
info@cueride.com
drivers@cueride.co

Read More

Ethan & Emma Announces 'On The Go Stroller Organizer' Compatible with 2017 Britax B-Ready Stroller

Richmond VA – Ethan & Emma, makers of innovative baby products, have released the “On The Go Stroller Organizer” that is compatible with the new 2017 Britax B-Ready Stroller. The Organizer is a patent pending design and can be seen at www.EthanAndEmma.com.

The Stroller Organizer helps parents carry lots of possessions and supplies while pushing a baby stroller. The Organizer has 2 deep drink holders, one to hold Baby’s “sippy cup” and second for parent’s coffee or soft drink. Both holders are insulated to keep hot drinks hot and cold drinks cold. The Organizer features more storage space than other competing models.

Additionally the Organizer includes a pouch with a sturdy zipper for securely storing valuables. There is an additional pocket for a phone that is in easy reach of the parent.

The On The Go Stroller Organizer is available on Amazon at https://www.amazon.com/dp/B00KLO5F78.

Britax manufactures a full line of premium car seats, strollers and accessories. “Here at Ethan & Emma we are proud to offer the On The Go Stroller Organizer with full compatibility with the new 2017 Britax B-Ready Stroller. Parents can push their child in a premium stroller while storing drinks, phone, and many other items in the Organizer,” said Joe Lau of Ethan & Emma.

The On The Go Stroller Organizer has a collapsible frame that conveniently folds with the stroller. This lets the Organizer stay attached on the stroller long term.

The Stroller is made with attractive black fabric that is easy to clean. The extended Velcro straps let the Stroller Organizer be securely attached to virtually any stroller design. There is also a silent magnetic closure on the main pocket that avoids waking a sleeping child.

The On The Go Stroller Organizer is backed by a hassle free lifetime replacement warranty.

Ethan & Emma report they have the Stroller Organizer in stock and ready to ship. Customers say the Organizer helps parents carry possessions and supplies while on outings. “You often see parents with all their items crowded into the basket under the stroller or sitting in the seat with the child. Our Stroller Organizer gives you multiple ways to carry more and organize what you have,” Lau said.

Media Contact: Joe Lau

1-866-513-9121

support@ethanandemmacompany.com

Read More

Biblical Researcher Discovers New Site for Jesus' Crucifixion in New Book "Golgotha"

Coeur d'Alene, ID – Just released "Golgotha" is a new book by biblical scholar and researcher Bob Cornuke. The book details Cornuke's recent discoveries that may suggest Jesus was crucified in a different location than previously believed. Cornuke is also known for finding evidence that suggests Solomon’s Temple was not on the current Temple Mount site.

Cornuke recently led a tour to the area in conjunction with a Holy Land tours organizer, Living Passages at www.livingpassages.com. Get Cornuke's book at: https://resources.khouse.org/archeology_history/bk212/

Cornuke made a number of discoveries that added evidence to the belief Solomon's Temple was actually located in the City of David. This caused him to wonder if Jesus had been crucified in a different location.

Cornuke used biblical references to place a new Calvary in the Silwan neighborhood across from the City of David. Normally the neighborhood is off limits to visitors. But when Cornuke led a Living Passages group to the area, a chance meeting with a friendly local guided the party to just the place Cornuke had seen described in the Bible.

"I was actually standing at the foot of the stone cliffs I had come so far and had spent so much time and treasure trying to see: the cliffs of the Silwan village. I gazed up at several ancient split-open tombs, which were exactly as the Bible described! My mouth went chalk dry. Could this be the place? Could these cliffs actually be evidence revealing where Christ was crucified?" Cornuke states in the first chapter of Golgotha.

"Even though Gordon’s Calvary and the Church of the Holy Sepulcher are visited with swarms of sightseers daily, they are both fraught with many geographical flaws. Simply put, they do not align with Scriptural directives. These inconsistencies with the Bible are examined in detail in this book," Cornuke said.

Many in the Living Passages tour group were thrilled and inspired by the things they saw.

Jana Lu, a traveler who was with Cornuke on the new crucifixion site, said “I am convinced that we saw the real deal temple and crucifixion sites and that Dr. Cornuke's findings could perhaps be a game changer for Jews, Christians, and Muslims alike.”

The discovery is discussed in full detail in Cornuke's new book Golgotha. The title is another word for the crucifixion site.

Media Contact: Rhonda Sand

888-771-8717

Read More

Author pens new book filled with affirmation poetry

There are plenty of books on the market that expound on affirmations and daily reflections, but very few of them approach the subject with something besides prose. Hillis Pugh's upcoming book, Awaken with Gratitude, is the culmination of his own personal journey.

Pugh was a student of many of the leading spiritual thought leaders before striking out on his own and starting his blog. Along the way Pugh discovered his own voice and that there was much more to say in poetry than in prose. Through poetry, he adapted various philosophical approaches and emotions that tapped his own personal gratitudes and was able to compile them successfully.

“So much of what is written for daily affirmation is prose, and some of it is simply too long to read in our hectic, daily lives. I found that poetry and its superficial simplicity but deeper connotation was the ideal way to express my thoughts. This is what lead me to writing my book,” said Pugh.

Pugh's book is written around the basic concept that each one of us have – waking up and starting our day. For some, this is a real struggle. Pugh's poetry and approach to gratitude works to change this in the reader with a gradual process.

Pugh does not want to be the only person who is touting the positives of his book. Judy Hallmark recently read the book as part of editing, and she said, “Awaken With Gratitude resonates with all that I believe to be true and reminds me that I can always find a reason to give thanks. Hillis’s poetry is a bonus, his words invite you to come share in his love. Thank you, Hillis for blessing me with the gift of your book.”

Awaken With Gratitude has an official release date of August 9. From August 9 to 11, Awaken With Gratitude will be free for download. Pugh is also negotiating a special promotional price for the book for those who want a physical copy.

Pugh is also available as a spiritual consultant.

Hillis Pugh
www.hillispugh.com
hillis@hillispugh.com

Read More