10 Good Reasons to Go for Paid Press Release Distribution

While, undoubtedly, should you have absolutely no cover the paid services, utilizing the free services is preferable to nothing at all, you can find even more advantages to spending money on press release distribution.

1 . You’ll find yourself on reputable websites. Distribution websites inform you the most important websites they distribute to, such as for example Google News, Yahoo, etc. Free sites rarely continually offer you this insight.

2 . You’ll can get on more websites. Free internet sites generally have reduced distribution, which means you have to do even more legwork to obtain on as many websites, though they don’t are generally as quality of websites.

3. People go to the paid distribution websites. The larger websites have significantly more traffic, which escalates the probability of someone reading through your release there.

4. You can pictures and movie. And we realize: people like visual, therefore you’ll see even more reads when you can include these.

5. You can hyperlinks. And that’s one of many goals with a news release: to add multiple hyperlinks to your site.

6. They will have social sharing built-in. Anyone looking at your discharge can effortlessly click on to Tweet or talk about.

7. They look even more professional. When folks have heard about the distribution web site, they have a tendency to put more rely upon it.

8. They are not that costly. With my provider, you may get a news release distributed for $100 on PRWeb. You won’t discover that offer anywhere else.

9. It is possible to track results. As you know what websites published your discharge with paid distribution, you can observe how much traffic those sites sent yours.

10. They’re better to use. The free sites are usually less user friendly (you get what you pay for).

10 Good Reasons to Go for Paid Press Release Distribution

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10 Advantages of Press Release Distribution

Press releases have grown to be more functional than previously, notably in today’s public marketing scene. They’ve certainly been around for a long period but in addition to the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses and also SEO benefits. Let’s take more detailed look at the advantages of press release distribution:

1 . HUGE viewership and customer base

Around the globe, more than 80 million are reading the news. Think about it – if just 0. 1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a huge pool of potential customers out there, so make the best of it and write a press release that’s well worth reading. Having said that, please don’t change your press release into an advertisement.

2 . Increased visibility and trust

The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which of course, should be good for mankind and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.

3. Enhanced SEO efforts

It’s no real surprise how individuals use press releases to increase their off- web page SEO backlinking initiatives. Any SEO marketer would let you know the importance of key word research and anchor backlinks when creating a news release – all with regard to SEO. The links typically entirely on press releases aren’t there for decorative reasons, but for visitors to click in order to end up being redirected to your internet site. And by the end of your day – better website traffic!

4. Managing and repairing your reputation

Not everyone gets great customer reviews and occasionally just because of 1 unsatisfied customer, your website’s reputation on SERPs could possibly be completely tarnished. News release distributions will help you manage your reputation, particularly if you’ve been obtaining negatively flamed for something you will possibly not did. Optimizing your pr announcements and delivering them out for SEO reasons will help you regain the positive popularity you deserve, pressing all your negative testimonials to the trunk of SERPs.

5. Why it’s known as “News”, not “Olds”

The achievements and advancements of one’s company are highlighted in the news release. With the bulk syndication of your news release, your company’s info will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand, but at the same time lets people know how effective you are through your accomplishments.

6. Become an industry expert

Don’t forget, if you’re sending out press releases for people to read about you, you must be something well worth reading about. As such, you have to be an expert at something and actually educate and share the information that you’ve become so well-learned about. Doing so would increase your viewer’s have confidence in and rapport and eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.

7. Cost-effective

When it comes to SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media. Generally, using news release distribution to increase visitors and maximize SEARCH ENGINE OPTIMIZATION initiatives is in fact pretty good affordability.

8. Distribute your brand virally

We’re now in age Web2. 0, whereby many people are entitled to adding to an item of the web, everyone gets heard. Any news release that’s awesome sufficiently will undoubtedly be shared, multiple situations through various social systems. The outcome – a chain impact where your information spread across systems which will drive more internet surfers to learn and share your information tips, thus even more leads and much more sales.

9. Extend reach of pr announcements through RSS feeds

Sometimes, users seek out their information through RSS newsreaders seeing that there are plenty of websites that permit them a subscription to these information feeds predicated on their interests. Therefore, using news release distribution extends your achieve to these audiences, attaining the mindshare of another consumer base away from current and currently existing one.

10. Permanent Indexation

Your SERP search positions will undoubtedly be enhanced because these pr announcements will undoubtedly be indexed by top news se’s, meaning your articles will undoubtedly be stored inside Google’s (or any search engine’s) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google.

In short, press release distribution is an effective way to be found, increase traffic and sales while not overly spending like you would for a large-scale advertising campaign. And with so many new services and tools available on the internet, it becomes a mere cinch to manage and distribute your communications to your target audiences – anyone can literally do it.

10 Advantages of Press Release Distribution

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12 Methods to Optimize a Press Release & Avoid Google Penalties

Google’s latest update with their definitions of hyperlink schemes sent shockwaves through the SEO and online PR entire world; a genuine downer to link constructing strategists.

It’s real: the world’s largest internet search engine called hyperlinks in pr announcements “unnatural” and is mandating nofollowing them. What will this mean to institutions using press releases to get digital visibility browsing and social?

For brand names publishing a news release or an write-up on your web site and distributing it by way of a paid wire provider, such as for example PR Newswire, Business Wire, Marketwire or via an article site, you need to first ensure that you nofollow the hyperlinks if those hyperlinks are “optimized anchor text message. ”

Is This a large SEO Offer? Yes. No . Maybe.

Search engines has been slowly squeezing the SEO daily life out of pr announcements for some time now.

“In 2006 online press releases were amazing for SEO. In 2013? Not so much, ” stated Joe Laratro, SEO professional and PubCon guide moderator “Online press releases have had very little value when it comes to links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes. ”

But what about the anchor text links in past press releases? Will the ghost of Google past haunt companies with surprising penalties in the future? Will brands have to back track to older press releases to protect themselves.

“The real issue for the SEO industry right now should be backdated enforcement. If this is right now regarded as a ‘penalizable’ tactic, how are companies that have been using this tactic for over a decade going to deal with the old content material and links? ” Laratro asked. “How quickly can the online newswires update their systems to support the rel nofollow? In my opinion this will have a fairly large effect on the online paid newswire release business. ”

Many more SEO industry experts agree. The clean up work with old press release content that’s been spinning links across the web for years is a big SEO issue.

“There are press releases archived across the web that you will have no control over – how do you clean that up? ” asked Bruce Clay, president of Bruce Clay Inc. ” Even if press release distribution companies do something to address their archives, like noindexing old pages ( and this is a big if), you’re still looking at the larger problem of pruning links on the many sites that have republished those press releases. ”

Don’t Optimize Links, Do… What?

Organizations are now left wondering what they are able to do with pr announcements past, present, and potential.

” In case a client has true newsworthy content, a good online press release will probably be worth doing, but I’d be careful with the hyperlinks right now, at least before rel=nofollow choices are live, ” Laratro stated. “Companies should nevertheless include a couple of links to get the readers over to the web site or blog. This might cause a change back again to more traditional forms of PR work – definitely not a negative thing. ”

The Ghost of NEWS RELEASE Past

The first news release was written in 1906 by Ivy Lee and also published verbatim in the brand new York Times. It wasn’t before mid-1990s that wire services began releasing information direct to customers vis the Internet. Since that time, journalists possess relied on pr announcements to greatly help track company information and come up with story angles and sources.

Today the digital press release reaches beyond the journalist and carries company news direct to customers, prospects, bloggers, and more. The press release lifeline streams through the veins of search engines and flows into social media.

Google might have killed the link juice, but press releases are still alive and kicking according to media experts.

“While most of the companies using PR Newswire (and our competitors ) are doing so to build awareness of their messages, garner media pick up and to deliver their messaging straight to their target audiences, there is a contingent that are issuing press releases for the sole purpose of generating inbound links, and this is the practice Google is discouraging, ” said Sarah Skerik, vice president, content marketing, PR Newswire//MultiVu. ” This is not an indictment of PR. ”

Digital Path of Press Release

The Digital Route of a NEWS RELEASE: It’s About Content Discovery

Press releases tend to be more when compared to a simple SEO device. News release content helps get to journalists, influencers, and customers.

The AP, Dow Jones, Reuters, Bloomberg, and a large number of other main newsrooms worldwide have feeds of pr announcements piped straight into their editorial systems. And nearly 8, 000 sites, including a few of the world’s largest news websites, publish stories due to wire solutions such as for example PR Newswire.

Let’s remember the social media marketing intersection of pr announcements. They help fuel this content fire and travel social conversation, sharing, and engagement – and so are the launching pad for business news. Going for a drive off primary street, pr announcements are area of the Wall Street creed, conference financial disclosure.

In 140 characters or less: Pr announcements drive broad discovery of one’s news message browsing and social.

“None of the has anything regarding link building and SEO, ” Skerik said. “We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares – that’s where press releases add value. ”

Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn’t fully embraced the concept of public relations optimization, so they might not realize the missing link.

“This is a big SEO deal, ” Jarboe said. ” And it would also be a big deal for PR, if more public relations people were optimizing their press releases. But most of them still aren’t. ”

Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey.

12 Things You Can Do With Digital Press Releases

Adding links still helps drive traffic to a website. “Driving traffic is among the primary goals of website SEO, based on the SEMPO Condition of Search Report, released by Econsultancy. It could be among the important goals of news release SEO, as well, ” Jarboe said.

Enhance the user experience.

Increase visibility browsing and social.

Use pr announcements as inroads to more info and information on a blog or site.

Spark a story concept and attract the journalist or blogger to accomplish a larger tale that might gain an all natural link.

Educate and inform your viewers.

Build relationships.

Report company news or even industry data.

Use images and movie to improve pageviews and attention.

Embed video and multimedia.

Create an infographic edition of news release tell your story.

Broaden your own distribution and use internet sites to report news – both paid and organic.

5 Things You Can’t Do With Press Releases

Generate inbound links.

Add link juice to your SEO campaign.

Use press releases as part of your link building strategy.

Optimized anchor text links, Google now says this equates to unnatural links.

Keyword stuffing.

Summary

Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room for press release optimization opportunities like in any other digital content using:

Optimized keywords.

Headlines.

Title.

Description.

Hashtags.

Photos.

Videos.

Social media messaging.

Gaming the system is yesterday’s news. Today’s press releases still work the natural, social, and mobile way of tomorrow.

12 Methods to Optimize a Press Release & Avoid Google Penalties

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GD Biosciences & IPMD Collaboration for Early Detection of Lung Cancer

GD Biosciences Announces Collaboration with IPMD, Inc. to Develop Innovative Aptamer-Based Blood Test for the Early Detection of Lung Cancer

Irvine, CA / September 19, 2014 / Global Discovery Biosciences, a laboratory dedicated to leveraging research and technology to conquer some of the biggest healthcare challenges, announces their collaboration with IPMD, Inc. to develop a simple and highly accurate blood test for the early detection of lung cancer.

Lung cancer is the leading cause of cancer death. Typically, the symptoms and subsequent diagnosis of lung cancer appear at an advanced stage of cancer, where the chance of a cure has already passed. Early screening is a preferred solution, yet to date, no method for lung cancer screening has proven effective.^1-3

GD Biosciences and IPMD, Inc. are developing an affordable, aptamer-based solution aimed at detecting the presence of a large array of biomarkers within the blood, which will then be analyzed by an evolutionary hyper-network algorithm. Aptamers are short segments of RNA (Ribonucleic Acid) that behave like antibodies in their ability to bind to targets.

"With such a large panel of biomarkers and an advanced analysis algorithm, we strive to minimize the current rate of false-positives associated with screening by low-dose CT," commented GD Biosciences CEO & Lab Director Dr. Douglas Harrington. "Our goal with this technology is to more accurately detect lung cancer at an earlier stage to ultimately improve survival rates."

The aptamer-based test is currently undergoing Phase 2 studies. GD Biosciences and IPMD, Inc. are also conducting further research and development to apply this technology to the detection of other chronic diseases.

About GD Biosciences

Global Discovery Biosciences is a pioneer in the field of diagnostic medicine, working on the cutting edge of medical research to turn discoveries into innovative products and bring those products to the global marketplace. We work with advanced research teams to develop, manufacture, and distribute technology platforms to address the needs of the global disease burden.

Our CLIA-certified and GMP laboratory performs a menu of clinically effective tests targeting key health issues, with the goal of equipping physicians with the tools they need to transform health care by focusing on early disease detection and prevention.

About IPMD, Inc.

IPMD, Inc. is a company on the cutting edge of biotechnology and innovative health services, specifically focusing on individualized preventative care along with a relentless pursuit of new medical technologies such as gene and telomere manipulation, immuno-therapy, innovative diagnostic solutions, and nutritional science.

We are committed to discovering, developing and providing innovative treatments and medical products that deliver significant benefits to both patients and healthcare professionals.

Contact

GD Biosciences
IPMD, Inc.
PR@gdbiosciences.com

References

1. de Koning HJ, et al. Benefits and harms of lung cancer screening: modeling strategies for the U.S. Preventive Services Task Force. Ann Intern Med. 2013.
2. Infante M, et al; DANTE Study Group. A randomized study of lung cancer screening with spiral computed tomography: three-year results from the DANTE trial. Am J Respir Crit Care Med. 2009;180(5):445-53.
3. Saghir Z, et al. CT screening for lung cancer brings forward early disease. The randomised Danish Lung Cancer Screening Trial: status after five annual screening rounds with low-dose CT. Thorax. 2012;67(4):296-301. 

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Aliven Introduces Innovative Eye Crème To Fade Facial Lines, Wrinkles, Puffiness

Aliven Reparative Eye Crème naturally treats face, neck, and more for both women and men available on Amazon.

Chicago, IL – This week Aliven Naturally Nourishing introduced Aliven Reparative Eye Crème that effectively fades fine lines, wrinkles, dark spots, and puffiness for face, neck, and décolletage. The crème is aimed at both women and men who want to look younger and healthier.

The Eye Crème is available on Amazon at http://www.amazon.com/Puffiness-Anti-Aging-Reparative-Guarantee-Questions/dp/B00MJ63HX0/ref=sr_1_1?s=beauty&ie=UTF8&qid=1410781499&sr=1-1&keywords=eye+cream+for+wrinkles+and+puffiness

Aliven Reparative Eye Crème is made from all natural ingredients and is more than 80 percent organic botanical. It contains powerful anti-oxidants to effectively reverse the effects of aging. The Crème's active ingredients go deep into skin to increase the health of basic building blocks and membranes.

“The result is healthier, younger looking skin in just 30 days. We're constantly receiving before and after photos of customers who are elated by the changes they're seeing so quickly,” said Madeline Binder of Aliven.

The skin around eyes, face, and neck are some of the most vulnerable on the human body, yet these areas are constantly exposed to harsh climate conditions, sun exposure, and drying winds. Aliven Reparative Eye Crème gives these areas the nutritional attention they require restoring health and youthful look.

The crème contains no synthetic chemicals, fragrances, phthalates, parabens, sulfates, GMOs, gluten, or alcohol. Animal testing is not used and the crème is 100 percent vegan. It is formulated for all ages and skin types, for women and men.

“We are so confident Aliven Eye Crème will work for anyone that we're offering a 100 percent no-questions-asked money back guarantee. Love it or we will refund your money,” Binder said. Anyone who purchases the product is given a free eBook that explains the latest restorative techniques for skin.

Aliven Reparative Eye Crème calms, smooths, and brightens the area around the eyes. The ingredients nourish and hydrate skin to remove spots, wrinkles, and puffy areas. Users only apply the crème twice per day with significant results appearing within 30 days.

“This is so much better for you, more natural, than harsh prescription drugs that are quite expensive. In the past people submitted themselves to the pain of surgery, but no more. Now you can get amazing results from this new advanced formula for restorative skin care,” Binder said.

Aliven Reparative Eye Crème is made in the United States in an FDA approved lab. For a limited time the first 150 customers receive an additional jar of eye crème.

Contact: Madeline Binder

customersupport@alivennaturally.com

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When Weddings go to Aruba, the Photographer is Victor Winklaar – Capturing Exotic Sunsets and True Love

Orenjestad, Aruba – For decades the small island nation of Aruba has been a premier destination for weddings. People from all over the world travel to Aruba to enjoy the warm, dry seaside climate and to celebrate their love. Always a fixture is Aruba wedding photographer Victor Winklaar. For years he has been the leading wedding photographer in Aruba, chronicling countless weddings in rich and artistic detail.

See the site at http://arubaweddingsphotographer.com with more information at http://winklaar.com for destination Aruba wedding photography and related services.

“Any good wedding photographer will work to capture the personalities and passion involved in a wedding. But here in Aruba there is an entirely additional element – our famous scenery, landscapes, the deep blue Caribbean, and extraordinary sunsets. All combine to make some of the best wedding photos made anywhere,” Winklaar said.

When choosing an Aruba wedding photographer, Winklaar says couples must consider the photographer's personality and price. He also stresses a photographer needs to be there for not only the wedding but related events. “Some of your most treasured moments may be at dinners, parties, preparation, cake cutting, the reception or other event. I can cover the activities you want and put your photos in an attractive photo album that will be a family treasure for decades to come,” Winklaar said.

Winklaar's wedding photography is noted for its strong fashion style, skilled use of natural light, and ability to accurately capture personalities, emotions, and motion. Clients often appreciate how his photographs portrays them in the best possible way while ingeniously depicting their strong feelings for each other.

But above all, Winklaar has a reputation for being easy going and accommodating. “A good wedding photographer makes your day easier. He realizes you're going through a very exciting but also stressful time. My job is to work with the couple and families to give them not just what they need, but better than they wanted,” Winklaar said.

Aruba is a small island nation in the southern Caribbean off the coast of Venezuela. Dominated by a spectacular national park, Aruba is noted for pristine beaches and fabulous sunsets. These sunsets are frequently the backdrop for wedding photos. The rich quality of the light creates effects that can't be accomplished in any other way, providing one-of-a-kind wedding photos.

Contact: Victor Winklaar

victor@winklaar.com

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PHYX Releases PHYX Glitch

Pittsburgh, PA -- PHYX Incorporated, maker of visual effects software is unveiling PHYX Glitch, its latest plugin collection. PHYX Glitch is a world-class suite of GPU-accelerated plugins, designed to create ‘glitch’ artifacts. PHYX Glitch plugins are designed for editing, visual effects, and motion graphics work within major host applications from Apple and Adobe. The package and is available in the FxFactory installer package from Noise Industries. 

“We wanted to create something new and different— to empower the ‘think outside the box’ mindset. PHYX Glitch is essentially the inverse of PHYX Cleaner— a toolset intended to destroy footage in unique and eye-catching ways.” - Justin Bendo, President / CEO of PHYX Incorporated.

Features in PHYX Glitch:

+ simulate vintage Cathode Ray (TV) effects and Thermal Imaging equipment
+ create Stuttering and Pulsating Blockiness
+ create Comb-Artifacts
+ invert Chroma 
+ create Strobing effects
+ create Camera Shake

PHYX Glitch plugins are compatible with: Final Cut Pro, Final Cut Pro X, Motion, After Effects, and Premiere Pro.

PHYX visual effects software is the industry standard and is used by some of the industry’s major players including: Apple, the Walt Disney Company, Fox Sports, Sony Music Entertainment, and many more. 

To learn more about PHYX and their products, visit the website: 
www.PHYXWARE.com

The FxFactory installer can be found at: 
http://fxfactory.com/download/

To schedule a press briefing or request a product review; please contact Andy Tallent at:

PHYX Incorporated
Andy Tallent 
(p) 888-415-7783
(e) andy@phyx.biz

About PHYX Incorporated
Phyxware is the official website for software made by PHYX Incorporated. Our software is used by many of the largest corporations and government agencies in the world, with hundreds of customers worldwide. PHYX Inc. was established in 2008 and is a privately held corporation.

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