Press releases are beginning to earn a reputation of being over-the-hill; an outbound communications tactic that journalists ignore and that many marketers believe are no longer effective. While the traditional press release, where a company mass-messages its latest announcements to members of the media, where an ongoing company mass- messages its latest announcements to members of the media, may be going out of style, there are still ways to use a press release that will improve your online reputation. Here’s how the new implementation of the press release can play a part in online reputation management:
They’re a Great Addition to Your Media Kit
A media kit is a page on your website that details all the information a journalist or blogger might need regarding your company. It’s more than an about page or a contact page because a good media kit would also include things like a logo to download, short bios of your executives, your latest services and product updates, case research, testimonials, and specific get in touch with information to an advertising or pr person, among other activities. It’s designed to be considered an accepted place where in fact the press can verify important info about your company, and it’s also an excellent spot to feature recent pr announcements.
By featuring pr announcements here, you may be helped because of it control the media’s narrative about your organization. Because your media package highlights your brand name’s latest accomplishments and events, journalists and bloggers on tight deadlines generally will need the information that’s most easily accessible in their mind just. If that information originates from your media kit, then it will influence their article and give it a position that is favorable towards your business. A steady stream of new press releases in your media kit shows that your brand is growing, and making progress, increasing the odds that your stories and latest accomplishments are featured by the press.
They’re Can Be Utilized for Damage Control
If your company winds up facing a negative media crisis, such as a data breach that compromises the user information of your customers, then a press release is still one of the best tools for damage control. It can compete against a rant on a major blog or a critique in a notable outlet like the Huffington Post because it carries credibility that can enable your brand to get ahead of the story and to explain things from your own perspective. Also, a news release could be emailed or shared on internet sites instead of, or along with, posting a reaction from your own account directly. Having the official press release offers even more clout than a conclusion that is only published on Twitter or Facebook, also it can supplement a primary email from your own CEO if necessary also. In this full case, the press launch is merely one component of this content marketing approach essential for damage control, but plays an essential part because pr announcements have authority still.
Speaking of SEO, PR ANNOUNCEMENTS Rank on SE’S
Press releases will rank in serach engines for your company name along with other branded keywords still, so they are of help to publish when there is outdated or negative info circulating online about your brand name . Press releases can be useful in this case because they can help drive those negative articles off of the first page of various search engines and instead be replaced with the positive version of the story you want to tell.
They shouldn’t be used to respond to complaints listed on a review site or to respond with negative information of your own about a critic or a competitor though. Those issues are too small and are better left for customer service. The main goal with press releases, in this case, is to create positive information that will rank on search engines before the negative content. If you respond to the negativity, or create negativity of your, then it’ll often do more damage than great by drawing more focus on the controversy rather than pushing it from the first page.
Also, you have to be weary of who’s writing the negative information regarding your organization. Sometimes it’s compiled by a competitor, as well as by online reputation administration companies who plant damaging information to allow them to after that be paid to eliminate it. Press releases ought to be used showing what your company does well and really should offer positive info. You can find enough places for damaging stories online, but that type or sort of material should not result from you.
Despite what some advertising experts might state about writing pr announcements , they don’t harm your brand if they’re well- created and if they provide something newsworthy to the media. If your pr announcements accomplishes both these plain things, then they could be tremendously helpful in your online reputation management.
How Press Releases Can Help with Online Reputation Management
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