New York, NY / In a short new video presentation international business expert and author Geoff Carter reveals several key reasons why so many business owners get frustrated. “They all desperately want more clients and make more sales but many do things all wrong or seek the next quick-fix solution and they wonder why it all fails. But the one thing they often miss is: focus.” Carter said.
According to Carter, businesses start with an initial idea, a plan and massive excitement. But as the months pass many business owners get caught up in the day to day challenges and soon start to lose their focus. “It's similar to the menu creep that plagues restaurants. They say let's add this sandwich line or more seafood dishes, and pretty soon they've got 100 menu items, none of them are very good, and their overhead is soaring – this is no way to run a successful business,” Carter said.
Focus and other major concepts are discussed in Carter's new book “The 3 Big Mistakes that stop business owners and other service professionals from attracting their ideal clients, increasing sales and achieving outstanding results.” The book is available for free download at: http://bit.ly/BusinessBreakThroughs .
The new book focuses on three common mistakes that limit success for businesses of every size. Carter says owners lose their focus and fail to maintain the marketing and research that brought them success.
“Soon you have a business that is no longer growing and this directly leads to potential disaster. I teach owners how to maintain their focus. The book starts off by showing easy ways to keep focused and lead the business to much higher profits,” Carter said.
Additionally, “3 Big Mistakes” discusses common failures in marketing and management. Most businesses under perform because their marketing is not targeted properly and owners are spending too much time working at low value tasks.
“Owners often spend a lot of money and effort on marketing that isn't reaching their best potential customers, and this seriously impacts on business success,” Carter said.
Carter wrote his book after seeing the same problems over and over again. Business owners would ask how they could build a larger clientele and realize greater profits. The answers were surprisingly similar in industry after industry.
“One wouldn't think every business is challenged by the same three factors, but using simple solutions to refocus is all that is needed to give any business and sales a big dose of success,” Carter said.
The book shows readers how to prioritize tasks, then easy ways to get far more work done in less time without expending a lot more effort. “This will help put the fun back into running your business,” Carter said.
Carter is an established speaker, author and international business consultant who says the number one challenge small business owners face is attracting their “ideal” clients. “Everybody wants to get more clients and customers, but I teach owners how to attract the perfect clients for them. There is quite a big difference between getting clients and attracting them. It’s not about you chasing clients, but discovering how to get prospective clients directly coming to you instead.” Carter said. The book is available for free download at: http://bit.ly/BusinessBreakThroughs .
Contact: Geoff Carter
Geoff@BusinessBreakThroughSecrets.com
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