The best way to Write A Book Press Release

A great number of indie authors do not appear in the least familiar with how to create a book news release, but this could be a useful strategy to introduce viewers to your books, and it is often a fantastic technique to boost your website or blog’s page rating at the same time.  However, it is very important identify what would make a great news release because writing a lousy press release does almost nothing for you, and it can potentially hurt you because it’s a poor reflection on you as an author.

What Is A News Release?

A press release is like a news story.  It’s composed in third person, and by employing a press release you will be attempting to get editors and news men and women of the news-worthiness of your book, or you as an author.

How Do I Keep away from The Slush Pile?

Reporters and news media wires generate tons of news releases every day.  In order for your press release to stay away from this fate, it is advisable to think like a reporter.  In doing so, it’s important to know reporters:

·don’t care about supporting you

·get hassled by PR people all the time (so I’m just one more individual which has a story)

·don’t care about your internet site, your book, your author journey

You provide them a story to care about.  Then they do care about you along with your book.  To do this, you need an angle.

What’s My Angle?

In order for your book press release to have influence, you will need to have an angle.  What I mean is that you simply need something that might make your book, and you as the author, stand out from the competition.  Let's Say I publish a mystery series that readers can’t put down will not be an angle.  Why?  Absolutely everyone says that.  You need something that the news persons will take notice of.

What’s My Goal?

A goal for a product or service, say organic skin care, is less difficult than for a book, since you can very easily focus on a specific market (people that want superior skin but do not want to utilize chemical substances on their skin).  But you'll be able to still produce a book press release that has a way of hooking men and women in.  You do that by creating a message that a percentage of your viewers will connect with.  What I mean by that is your press release has some thing in it which is newsworthy.  Perhaps you won an award – this is nice for a news release.  But most of us have not won awards.  So what do you need to do?  Modify your thinking – you’re an professional in something, correct?

How about one more illustration.  Say you already know a whole lot about birdwatching, and one of the characters in your mystery series enjoys birdwatching.  This could be your angle so you create your message from this:

I’m an expert in birdwatching and I’ve noticed an trend with birds where I live – oh, and I just happen to have a book on the market too.

Not the best example but it’s a means to have you contemplating about how to write a book press release.  Crafting a press release is often hard for fiction, but essentially you want your press release to build a connection in your reader’s mind.  For fiction, this can be something newsworthy about yourself, like how you got started writing, why you chose the genre you did, where your story idea came from, and quotes about your book or writing.  If you can get quotes about your book from other respected authors, this can be fantastic to include inside your press release.

Aside from Attracting News Media, Why Place Out A Press Release?

Among the elements I’m heavily devoted on is increasing the page rank of my website and my author internet site.  A few months back I hired somebody to help me boost my page rank for unique keywords.  Part of bettering page rank is to get links back to your website.  There are plenty of solutions to do this, but one of them is…you guessed it, a well written press release.  Why?  Due to the fact if the press release is picked up by Google News and other locations, and your release has your links on it, you are getting useful backlinks to your web site.