Featuring in the infamous “Google News” is an amazing opportunity for your brand and can be highly influential when you are looking to improve your brand’s awareness. It’s an opportunity which many businesses tend to overlook and assume the brand will speak for themselves, which in many instances isn't the case.
We’re going to share with you some really important guidance and explain in great detail how featuring in Google News can improve your brand awareness but also what the criteria Google expects you to meet, in order to feature within these...
Sunday, December 18, 2016
How to Write a Successful Press Release
7:32 AM
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A press release is one of the key ways you can communicate news about your company to the mass media. Reporters, editors, and suppliers are hungry for news, and they often depend on releases to tip them off to new and unusual products, company trends, tips and hints, and other developments. In fact, much of what you read in newspapers, magazines, or trade publications, hear on the radio or see on television originated in press release form. Unfortunately, the average editor receives as many as several hundred press releases each week, the vast...
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