Noted Internet Security Expert Speaks to MSPs at Cyberoam Partner Conference

Internet security expert Raj Goel  explains what compliance means and how to achieve it at Cyberoam Partner conference. New York City, NY / Coming to a recent Cyberoam conference on Internet security, cyber security expert Raj Goel was able to approach compliance issues from two directions. “I am both a service provider (MSP) and customer of Cyberoam. I know the business from both sides and this allows me to see security issues from both directions as well,” he said.  A world-recognized expert on Internet security and how...

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Private Webcams Not So Private After All

Security expert warns private webcam hacking another remind to take cyber security seriously New York City, NY / News that a company had hacked into thousands of supposedly private webcams around the world came as no great surprise to Raj Goel, an Internet and cyber security expert. A Russian hacker group is posting links to webcams live online where anyone can see what the cam feed is showing. No more hacking is necessary. It’s click and watch, Mr. Goel said. “What they did was simple. They looked for web cams that either had no security or...

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THE VERY BEST Day to Send a NEWS RELEASE

What is the very best time to send a news release? That is probably the most popular questions people ask PR benefits – especially from the people that think PR is just writing and sending releases.You can ask 100 PR professionals this question and get 100 different answers. At least one-third, and typically this is the most-experienced third, will tell you Monday or Tuesday is the best day time to send a press release . Lots of this stems out of an age where news was primarily printed in writing or broadcast on TV at a specific time each day....

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Press Releases as Marketing Tools

Pr announcements were originally designed seeing that a communication device between company PR employees or pr firms and the mass media. However now that online information sites such as for example Yahoo News and Search engines News contain this abundance of news release content material and RSS makes it simple to syndicate news, pr announcements may be used as a primary to consumer communication device effectively.Not only are pr announcements a highly effective tool for distributing articles to the customers and media, they may be syndicated...

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Press Release Benefits 2014

The most important element a press release provides is exposure. It provides the potential for customers to find information about your business on the internet. Your press release from Bizatomic is search engine optimized and searchable for the best search terms, meaning that someone searching for key terms may find your press release through a search engine. Your press release is cautiously analyzed and optimized around key search terms that increase your visibility on these search engines. This may be why some terms are repeated or re-worded....

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Writing an Effective Press Release

If you’re looking to get media protection for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are some suggestions to help you get started:Make sure your story is newsworthyBefore you even attempt to write a press release , think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven’t heard before, find surprising or help solve our problems....

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Write a Press Release That Gets Noticed

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations.First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.Second, make sure your press release is appropriately targeted for the publication or broadcast you’re sending it to. The editor of Road & Track is not going to be interested in a new child pacifier you’ve invented.It...

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How to Write the Perfect Press Release

Optimize and Reach Your AudienceFollow these tips to reach all the right targets.Consistent, Targeted MessagingThe most important rule for writing a press release is to make sure that it’s centered on an individual, newsworthy topic that’s vital that you your target audiences. A discharge that’s in regards to a clearly identifiable subject, and which include phrases and keywords which are likely to issue to your targets, is more prone to be found in lookup, read by your viewers, and shared through the internet sites that boost your lookup ranking...

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