Brazilian entrepreneur Alexandre Cardoso has been working for five years on a daring project: to invert the internet and the market.
“Now it´s the consumer who will have a global address, and companies will come to him to offer exactly what he´s looking for”, explains the founder of Gloadd.
When a consumer wants to purchase a car, a house or even hire some service, he doesn´t need to do the searching anymore. After creating his global address at Gloadd, he only needs to define his interests, and the best companies in the market will come to the consumer to offer whatever he desires, without his having to perform any search or look for companies or salesmen.
“The focus is taken away from the offer and placed on the demand, the real interests of the consumer, who is the most important figure in any economy”, adds the businessman.
Advantages for All
This inversion of the internet and the market brings benefits not only to the consumers, but also to the companies; besides learning the public´s true demands according to business sector and location, important and very useful information for any salesman, they will have the opportunity to reduce their costs, since they will be able to offer their products directly to those who intend to acquire them, without having to pay for clicks and Adwords.
Gloadd vs. Google
Gloadd has created an innovative business model which impacts directly on Google´s operations, since the internet inversion eliminates the need to use a search engine, which consequently reduces the income which comes from Google advertisers.
With worldwide activity, a multi-market platform – dealing with both products and services – and a unique micro-franchising system which boosts its expansion around the world, this startup company shows that it has what it takes to compete on a level with Google.
Another difference between Gloadd and Google is that, on a search engine, when the user closes his search, that search ends; but on Gloadd, once the consumer defines his interests, even if he is no longer connected to the company´s platform, the market continues to work for him until he receives the offer which best attends his needs.
“A search engine is nothing more than an access to a data bank; in other words, it is a human trying to perform a search inside a machine. At Gloadd, much more than this is occurring; the base is technological, but, above all, it is people interacting with people. It is the entire marketplace offering customized solutions to consumers”, explains the entrepreneur.
The Third Sector and Social Projects
Gloadd does much more than just make commercial connections. One of the objectives of the founder of this startup is that the company´s platform should also be used to benefit social projects and the Third Sector, connecting, in a safe and simple fashion, NGOs and communities around the world which have extreme and immediate needs, with those who are interested in helping to change the lives of these people, whether through volunteer work or through donations of basic material. “For example, a shoe company from any continent is able to identify and donate products for refugees and children from Iraq or Syria”, adds Alexandre.
Gloadd Around the World
Gloadd includes its own social network in its platform, and in the future, the user will be able to create his own page with the content he selects. With a minimalist visual style and intuitive interface, Gloadd intends to offer the user a unique experience in navigating and consumer activity, becoming part of people´s day to day lives, whether participating in the moments when they wish to make purchases or when they wish to share texts, videos and photos, exactly like any other social network does.
This startup company intends to become active in over 30 countries and more than five thousand cities, and its micro-franchising system, besides enabling its rapid global expansion, permits business people around the world to earn money using the company´s platform. The prototype is being constructed and may be accessed at the company´s official address, www.gloadd.com.
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