Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations.
First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.
Second, make sure your press release is appropriately targeted for the publication or broadcast you’re sending it to. The editor of Road & Track is not going to be interested in a new child pacifier you’ve invented.
It sounds apparent, but many business owners make the error of sending pr announcements randomly without considering a new publication’s audience.
To make sure readability, your news release should follow the typical format: typed, double-spaced, about white letterhead with a new contact person’s name, name, company, telephone and address number inside top of the right-hand corner.
Below the given information, put a short, eye- getting headline in bold type. A dateline, for instance, ” LA, California, 10 april, 2010″ follows, leading in to the very first sentence of the launch.
Limit your news release to 1 of two pages for the most part. It must be just long good enough to cover up the six basic components: who, what, when, where, why and how. The solutions to these six queries ought to be mentioned in purchase of these importance to the tale to save lots of the editor period and space.
Don’t embellish or hype the info. Remember, you aren’t writing the article, you’re merely presenting the info and displaying why it is highly relevant to that publication hoping that they will write about it.
Pay close attention to grammar and spelling. Competition for publicity is intense, and a press release full of typos and errors is more likely to get tossed aside.
Some business owners use attention-getting gimmicks to get their press releases noticed. In most cases, this is a waste of money. If your release is well-written and relevant, you don’t need singing telegrams or a bouquet of flowers to get your message across.
Once you reach the reporter on the telephone, remember that he or she is extremely busy and probably on deadline. Be courteous, and ask if he or she has time to talk. If not, offer to call back at a more convenient time.
If the reporter can talk to you, keep your initial pitch to 20 seconds; afterward, offer to send written information to aid your story ideas.
Know exactly what you are going to say prior to you phone the reporter. Own it written down before you — it’s much easier, and you will feel more confident. You shouldn’t be a pest. You may be persistent without having to be annoying easily.
Be helpful and be a resource by giving reporters with info. Remember, they want your story ideas. You can find only so several they are able to come up with independently.
Remember that assistants obtain promoted always. Be great to everyone you consult with, regardless of how low they’re on the totem pole. Once you establish a link, keep in touch; you won’t ever know where individuals shall end up.
Write a Press Release That Gets Noticed
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