Here’s what your business can do to optimize press releases and avoid Google penalties for unnatural links:
Encompass Fewer Links: Press releases created specifically for link building or SEO tend to include three or more url links. Limit yourself to one or two links in all future press releases.
Vary Anchor Text: Heavily optimized press releases also use keywords in every piece of link anchor text. Going forward, don’t include keywords as your link anchor text. Start using your company or brand name as anchor text or use more generic natural language anchor text, such as “ find out more ” or “ click here. ”
Start using No Follow Links: By adding rel=”nofollow” to your press release link html, you can effectively tell Google to ignore the links in your press releases. This means the links will still deliver the results, but Google and other engines will not consider the url links in your SEARCH ENGINE OPTIMIZATION authority.
Consult with NEWS RELEASE Vendors: Dealing with a news release syndication service really helps to get your news before successful blog writers and media connections. If utilizing a news release wire or syndication program, be sure your source furthermore uses just a few no follow links.
When you can get those news release removed or those links taken off the net, it could be good for your SEARCH ENGINE OPTIMIZATION rankings. When hyperlinks can’t be taken off, sophisticated customers of webmaster equipment could contemplate using Google’s disavow system to avoid unwanted links from harming SEO status.
Best Techniques to Avoid Press Release Google Penalties
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